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Sociocultural Forces. Chapter 6. Culture. “The sum total of beliefs, rues, techniques, institutions, and artifacts that characterize human populations.” Learned patterns of behavior Ethnocentricity Effects on Marketing HR Production. Aesthetics Attitudes and Beliefs Religion

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culture
Culture
  • “The sum total of beliefs, rues, techniques, institutions, and artifacts that characterize human populations.”
  • Learned patterns of behavior
  • Ethnocentricity
  • Effects on
    • Marketing
    • HR
    • Production
sociocultural components
Aesthetics

Attitudes and Beliefs

Religion

Material Culture

Education

Language

Societal Organizations

Legal Characteristics

Political Structures

Sociocultural Components
aesthetics
Aesthetics
  • Art
    • Symbols
    • Feng shui
  • Music
  • Folklore
attitudes and beliefs
Attitudes and Beliefs
  • Attitude toward time
    • What do Americans want?
    • Be punctual
    • Manana
    • Siestas
    • Impressions of Americans
      • Directness and drive
      • Deadlines
attitudes and beliefs6
Attitudes and Beliefs
  • Attitudes toward Achievement
    • Americans
    • Some other countries
      • Demonstration effect
      • Job prestige
  • Attitudes toward Change
    • What hastens change?
religion
Religion
  • U.S.
    • Christian
      • Atonement through Christ
      • Catholicism
      • Protestant work ethic
  • Asian Religions
    • Hinduism
      • Cycle of birth, death, and reincarnation
      • Caste system
    • Buddhism
      • Renounce desires to achieve enlightenment
religion8
Religion
  • Asian Religions (cont’d)
    • Jainism
      • Nonviolence doctrine
    • Sikhism
      • Bridge between Islam and Hinduism
    • Confucianism
      • Jen, Li
    • Taoism
      • Yin/Yang
    • Shintoism
      • Japan
religion9
Religion
  • Islam
    • Five pillars
    • Two divisions
      • Shia
      • Sunni
  • Animism
    • Spirits in nature
material culture
Material Culture
  • What is it?
  • Technology
    • Seven benefits
  • Concerns
    • Cultural aspects
    • Technological dualism
    • Appropriate technology
    • Boomerang effect
    • Government conrols
education
Education
  • Yardsticks
    • Literacy
    • Trends
  • Brain Drain
  • Reverse Brain Drain
    • Why?
  • Women’s Education Trends
language
Language
  • Spoken Language
    • Delineate cultures
    • Foreign languages
      • Lingua franca
    • English as formal language of business
    • Why learn a foreign language?
    • Translation
    • Backwards translation
    • Technical terms
    • French v. English
    • No Unpleasantness
language13
Language
  • Unspoken Language
    • Gestures
    • Closed doors
    • Office size and location
    • Conversational distance
language14
Language
  • Gift-Giving
    • Acceptable gifts
    • Bribery
    • Extortion
    • Transparency International
    • Questionable
      • Greasing the skids
      • Foreign Corrupt Practices Act
societal organization
Societal Organization
  • Kinship
    • Extended
    • Member’s responsibility
    • Surnames
  • Associations
    • Age
    • Gender
    • Free association
national cultures
National Cultures
  • Hofstede
    • Individualism v. Collectivism
    • Large v. Small Power Distance
    • Strong v. Weak Uncertainty Avoidance
    • Masculinity v. Femininity