national practice management meeting saturday 21 st april 2012 marketing your practice n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
National Practice Management Meeting Saturday 21 st April 2012 Marketing Your Practice PowerPoint Presentation
Download Presentation
National Practice Management Meeting Saturday 21 st April 2012 Marketing Your Practice

Loading in 2 Seconds...

play fullscreen
1 / 29

National Practice Management Meeting Saturday 21 st April 2012 Marketing Your Practice - PowerPoint PPT Presentation


  • 124 Views
  • Uploaded on

National Practice Management Meeting Saturday 21 st April 2012 Marketing Your Practice. Marketing Plans. Market Research / Competitor Analysis – is there a viable market and how would you fare in competition (or could you find any synergy between practices)?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'National Practice Management Meeting Saturday 21 st April 2012 Marketing Your Practice' - raanan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
marketing plans
Marketing Plans
  • Market Research / Competitor Analysis – is there a viable market and how would you fare in competition (or could you find any synergy between practices)?
  • What size is your target market? Is it growing or declining? (e.g. What number of visits could you expect per head of population? e.g. 1.2 visits per annum average per private patient, down from 1.5 visits)
  • What is the potential market value of your service or product? (e.g. GMS down approx. 24% in 2011, according to IMO)
  • What characteristics have your potential customers?
marketing plans1
Marketing Plans
  • What are your practices advantages and unique strengths? E.g. Best price or value / New services or technologies / Opening Hours
  • What weaknesses or disadvantages exist in your practice?
  • How can you differentiate between your services and everybody else’s?
ways to let people know
Ways to Let People Know
  • Word of mouth
  • Practice Brochure
  • Notice in waiting room
  • Mail
  • Flyer drop
  • Newsletter
  • Website
  • Directories / web listings
  • Social network sites
  • Newspaper / Radio / TV
slide13

Typefaces are essential resources for graphic design.

You can choose and combine these with regard for

your patients and their situations.

Whether you are definingyour clinical standards,

highlighting mother and baby care options

or showing off your family friendly waiting room... ...somewhere out there, there’s a typeface for you.

marketing for your practice exercise
Marketing for Your Practice - Exercise

Choose a service

health screening

Consider your target patient group

male private patients aged 40 +

Decide on your marketing strategy

Newsletter and website, discount in summer months

Design your marketing materials

Images of business, sports and fathers?

Feedback to the group