5 Powerful Examples of Sales Strategies (That Actually Work!)

1. 5 Powerful Examples of Sales Strategies (That Actually Work!) blog.unomok.com

3. What is a sales strategy?  A sales strategy is a long-term plan that will help you achieve specific sales goals. Over 40% of sales reps identify prospecting to be the toughest part of their job. Having effective sales strategies in place will not only motivate your sales teams but will also power them to approach leads and convert them into customers. It is a set of decisions, actions, and goals with clear objectives that act as a guide for your sales reps to follow. For instance, a sales strategy could include a plan to find new leads, plus find ways to screen them and identify those who will turn into buyers.

4. Examples of sales strategies Here are 5 proven examples of sales strategies that will not only help improve conversions but also align your sales and marketing teams. a) Build your ideal customer profile  Pursuing leads who will not buy anything from your company is one of the most unproductive and time-consuming things that your sales reps can engage in. Instead, your reps need to have a good understanding of the kind of customers who interact with your business the most. In fact, 93% of businesses that meet their revenue goals are those that have their customer database segmented by customer profiles or buyer personas.

5. b) Adopt the consultative selling approach  Another example of sales strategy is adopting the consultative selling approach. It helps build long-lasting business relationships based on trust. In this approach, a sales rep gains a holistic understanding of the customer’s needs and then tries to provide a customised solution to meet those needs. According to reports, 62% of buyers want to hear from salespeople when they are at the stage of actively looking for solutions to solve a problem. Meaningful solutions make customers happy and turn them into loyal customers. To be successful at consultative selling, they must be able to lead conversations and tailor them around customer’s needs and pain points. 

6. c) Clearly define the results  After your reps have successfully captured the attention of potential buyers with what they will gain by using your solution, it’s now time to clearly explain how that will happen and what they will get by opting for it.  d) Automate tasks and increase conversion. Sales reps end up spending 66% of their time on administrative tasks – this makes them lose out on precious selling time. What will bring about the difference? Automation.  e) Collect insights on your core competitors. What sets you apart from your competitors? Asking this question is usually the job of the marketing team.

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