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Post-WW2 California: Growth, Culture, and Inequalities in a Changing Society

After World War II, California experienced significant growth, fueled by aerospace innovations and research institutions like UCLA and Caltech. The military’s role shrank, but consumerism surged with the rise of television, fast food, and theme parks, creating a distinct "California Dream." This period also saw increased racial diversity and social inequalities, as suburban expansion led to segregation and "ghettoization." The cultural landscape shifted with the emergence of rebellion in arts and music, while the population and housing demands soared, reflecting a complex societal transformation.

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Post-WW2 California: Growth, Culture, and Inequalities in a Changing Society

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  1. POST WW2 35

  2. GROWTH • Post-war $$$ • Silicon Valley

  3. AEROSPACE • UCLA, Cal Tech • 25% U.S. military, 42% research

  4. FILM • After 48, monopoly broken • Filming “on location” • Diversify: T.V., recording

  5. MINORITIES • Blacks, Mexicans • ++ jobs • ++middle class

  6. POPULATION • +++ • 1962, CA most populous

  7. HOUSING • Demand ++ • Housing “tracts” • Beyond cities

  8. SUBURBS • Shopping • Camping, skiing • Sports venues

  9. Roads, freeways • Further segregation • “ghettoization”

  10. INEQUALITIES • White flight • Jobs, taxes – • Cities: resources, infrastructure – • 1965: 85% Latinos in ethnic enclaves, barrios

  11. CULTURE • Rebellion • “Beats” • Conformity? • Playboy • Music • Swing, R&B • Emerging: Rock n Roll

  12. CONSUMERISM • T.V. ++ • McDonalds, Disneyland • “California Dream” • Forefront of spending culture

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