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Introduction

Introduction. Dr. Iris Berdrow. AGENDA. Who are we? Why are we here? What are the relevant questions? Why is this important?. Iris’s Favorite French Innovation. The Questions:. What do we mean by innovation? How do we identify innovations?

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Introduction

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  1. Introduction Dr. Iris Berdrow

  2. AGENDA • Who are we? • Why are we here? • What are the relevant questions? • Why is this important?

  3. Iris’s Favorite French Innovation

  4. The Questions: • What do we mean by innovation? • How do we identify innovations? • How does innovation happen? What is innovating? • What resources are needed for innovating to result in innovation? • How does context matter?

  5. What can we expect to learn? • Managing Global Innovation • Enhancing the facilitators • Minimizing the barriers • Tools necessary to predict, explain, assess and improve management practice.

  6. The Innovation Story • It’s all about technology, right? • No, there is still mass production. • So, what is innovation about?

  7. The process of purposeful problem solving!

  8. IMPORTANCE OF INNOVATION

  9. Bill Gates: • “I believe innovation is the most powerful force for change in the world. People who are pessimistic about the future tend to extrapolate from the present in a straight line. But innovation fundamentally shifts the trajectory of development. “ From his 2011 report to the G20 leaders at the Cannes Summit.

  10. McKinsey Global CEO Survey, 2008 What will be the impact of each of the following trends on the profitability of your company over the next 5 years? Percentage that ranked the item as very/somewhat positive: A faster pace of technological innovation (68%) Increasing availability of knowledge/ability to exploit it (67%) Growing number of consumers in emerging economies/changing consumer tastes (60%) Development of technologies that empower consumers and communities (56%) How companies act on global trends: A McKinsey Global Survey, April 2008

  11. 2008 10th Annual CEO Summit “Innovation is widely viewed as one of the surest ways to build competitive advantage” Leading the Global Enterprise: Decisions at the Top Wall Street Journal, June 2, 2008, B5

  12. Gary HamelFrom Innovation to the Core, 2008: p.xviii • “In a world of every-accelerating change, innovation is the only insurance against irrelevance. In an environment of steadily decreasing friction and crumbling entry barriers, innovation is the only antidote to margin-crushing competition. And in a global economy where knowledge advantages dissipate ever more rapidly, innovation is the only brake on commoditization.”

  13. INNOVATION FOREVER • “As long as the human spirit and the marketplace lives on, I'm sure we will be inventing and innovating. Innovation is the commercial side of discovery and invention. Change is a huge driver of both discovery and invention. The world changes around us and we discover new things and we observe change and invent new things to deal with change. “ • Branding and Design Innovation Leadership: What’s Next? , Phil Best, Idesign Management Review, Vol. 19, No. 3, Summer 2008

  14. RECOGNIZING INNOVATION • Where’s the innovation?

  15. How does innovation happen? • How much would you pay for this kettle? • Push, pull or some other driver of innovation? • The Lombardy “engine of innovation”: a free-floating community of architects, suppliers, photographers, critics, curators, publishers, and craftsmen, among many other categories of professionals, as well as the expected artists and designers. • Their innovation = new way of living. Model 9093

  16. ADOPTION OF INNOVATIONS • Can innovation work without successful adoption?

  17. Innovation as problem solving • What problem does this solve? • What problems does it create?

  18. Innovating in a Global World: Airbus A380 2 The Airbus A380 is a double-deck, four-engined airliner manufactured by EADS (Airbus S.A.S.). It is the largest passenger airliner in the world. It first flew on 27 April 2005 from Toulouse, France.

  19. Airbus Challenges • How do you innovate on a product with a 10-15 year lead time? • How do you build a complex product in multiple countries and then assemble in one country with each national partner still responsible for its own components? • How do you bridge diverse cultural mindsets? • How do you manage diverse national regulations?

  20. Is Innovation a culturally conditioned phenomenon? • Innovation implies risk taking. • The French culture ranks relatively very high on Uncertainty Avoidance (Hofstede measures). • Does this mean the French do not innovate? • What about…

  21. What’s Next?

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