iVdopia - iPhone Advertising Platform & Publisher Network - PowerPoint PPT Presentation

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iVdopia - iPhone Advertising Platform & Publisher Network

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  1. iVdopia brings the most comprehensive brand advertising solution to the iPhone

  2. iVdopia Overview • Thefirst ad network and platform for the iPhone and Android to enable application developers to monetize their applications through complete brand sponsorship throughout application. • Thefirst company to enable Video advertising on all iPhone applications. • iVdopia’s proprietary technology delivers industry-leading CPMs, delivering unprecedented value to large brand advertisers and application developers alike. • iVdopia’s parent company Vdopia is the largest Video Ad Network and Video Ad Platform that targets South Asians across the world. • iVdopia’s proprietary BrandConnect Ad technology combines the advantages of TV and Internet and provides unprecedented value to large brand advertisers and publishers. • iVdopia is founded by Stanford and IIT graduates with extensive experience in Industry leading Silicon Valley companies. • Sales and development offices currently at New York, LA, Chicago, San Jose, Gurgaon and Mumbai, India.

  3. iVdopia Mobile Advertising Solution:The Natural Advertising Extension • Introducing Pre-App Video Ads and iPhoneand Android sponsorship • The first iPhone video ad platform built on robust and proven technology scalable to support billions of video ads • Targeted or broad demographic reach • Some of the world’s most well-known brands • Premium inventory on most popular iPhone applications • iVdopia is a solution designed with user experience, and increasing brand engagement at mind. Targeted Cost Effective Advertising • Geographical targeting: target based on country, state, city, DMA etc. • Application based targeting: Target your advertisement on any application • Frequency Capping: Frequency cap on number of ads shown to a device in a day or in a month. • Comprehensive Reporting • Receive most comprehensive real-time statistics about your campaigns through reports across different applications, geographies, categories etc. • Measure your brand reach to application users. Our brand metrics include unique visitors*, brand engagement time* and many more so that you can measure your campaign effectiveness • Account Management • Managed Publisher Account • Managed Advertiser Account: Account manager to create campaigns and ensure delvery • Client Accounts: Provide clients/agency multiple accounts to access reports real-time 3 Source: Nielsen Mobile Media View, July 2009

  4. iVdopia – Sponsorship Ads • 1. Brand Awareness (Video) • 2. Brand Engagement (Banner + Canvas) • 3. Brand Intent (Integrated technologies; Apple + iVdopia + Advertiser = Purchase Intent) • Advertising Deliverables • PRE APP VIDEO / IN APP VIDEO: 15 second “pre-roll” video placement while app loads • IN APP BANNER: standard banner placement, unlimited creative assets; banners rotate every 30 seconds • IN APP CANVAS: custom branded, interactive canvas page for targeted campaign; fully trackable, highly engaging – html page provided by advertiser

  5. iVdopia Talk2Me Social Video Ads On the iPhone for the First Time • Talk: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration • Talk2Me screen appears at the end of the campaign • Allows users to Share, Respond and Interact

  6. iVdopia Pre-Application Video Format On the iPhone for the First Time • Pre-App or In-App Video Ad: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration • Fetches High CPMs with advertiser • Click Option: Users can click on learn more whereby user can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page • Advertiser can provide Multiple video creatives.

  7. iVdopia Sponsorship Banner Banner • Banner Ad: 328*48px banner ad. Every 30 sec, banner ad can flip. 30 sec is counted as an impression. • Advertiser can provide multiple banner ad creative assets. iVdopia platform shows different creatives every 30 sec. • Banner ads follows the video ads and provide high CTRs as the advertiser’s message is delivered through the video ad • Click Option: Users can tap on banner and on tapping can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page

  8. iVdopia’s Advertiser Solution Campaign Creation • Self-serve portal available for campaign creation and campaign viewing Proprietary Ad Serving • Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads Analytics & Tracking • Complete reporting available on iVdopia portal • Impressions • Click • CTR’s • Uniques • Engagement • Reports are available in excel and pdf • Reports available for day-wise, application-wise and country-wise campaign data • Third-party click and impression tracking available

  9. iVdopia’s Publisher Solution High CPMs • iVdopia provides highest CPM campaigns than any other ad network for your iPhone and Android applications • Campaigns include Video and Banner campaigns Adding Application • Self-serve portal available for adding Application and integrating SDK Proprietary Ad Serving • Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads Analytics & Tracking • Complete reporting available on iVdopia portal for Applications and Advertisements • Application • Daily Sessions • Daily Uniques • Session Times • Device distribution of sessions • Advertisements • Impressions • Click • CTR’s • Uniques • Engagement • Reports are available in excel and pdf • Reports available for day-wise, application-wise and country-wise campaign data

  10. Case Studies Coke Zero, The Coca Cola Company Goal:Brand positioning social media experiment Target:Men and Woman PreApp Video CTR’s:2.6% Unique Users:1M+ Total Brand Engagement: 1M+ minutes Per User Engagement Time: 10 minutes Miller Lite, MillerCoors Goal: Promote Brand Positioning Target: Key beer drinks, 100% 21+ LDA compliance PreApp Video CTR’s:4.63% Unique Users: 800k+ Total Brand Engagement: 6M+ minutes Per User Engagement Time: 7.5 minutes Campaign Features: Standard :15 PreApp Video [1.1] commercials, standard InApp Banner placement, custom branded InApp Canvas with single-point Miller Lite iPhone application downloads, allowing the brand to tap into the active social networking audience in a viral yet reflective position of its brand repositioning. 17 Again, Warner Bros Motion Pictures Goal: Promote purchase intent @ iTunes store Target: Young Women PreApp Video CTR’s:4.25% Purchase Leads in 1 week:13K

  11. Contact us Worldwide Headquarters 2051 Junction Avenue, Suite 218,San Jose, CA 95131 (650) 353 – 3290 Publishers: developers@ivdopia.com Advertisers: advertisers@ivdopia.com