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iVdopia - iPhone Advertising Platform & Publisher Network - PowerPoint PPT Presentation


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iVdopia is the first iPhone Advertising & Sponsorship Network for App Advertisers to monetize their applications. Visit us at : http://www.ivdopia.com

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Presentation Transcript
ivdopia overview
iVdopia Overview
  • Thefirst ad network and platform for the iPhone and Android to enable application developers to monetize their applications through complete brand sponsorship throughout application.
  • Thefirst company to enable Video advertising on all iPhone applications.
  • iVdopia’s proprietary technology delivers industry-leading CPMs, delivering unprecedented value to large brand advertisers and application developers alike.
  • iVdopia’s parent company Vdopia is the largest Video Ad Network and Video Ad Platform that targets South Asians across the world.
  • iVdopia’s proprietary BrandConnect Ad technology combines the advantages of TV and Internet and provides unprecedented value to large brand advertisers and publishers.
  • iVdopia is founded by Stanford and IIT graduates with extensive experience in Industry leading Silicon Valley companies.
  • Sales and development offices currently at New York, LA, Chicago, San Jose, Gurgaon and Mumbai, India.
ivdopia mobile advertising solution the natural advertising extension
iVdopia Mobile Advertising Solution:The Natural Advertising Extension
  • Introducing Pre-App Video Ads and iPhoneand Android sponsorship
    • The first iPhone video ad platform built on robust and proven technology scalable to support billions of video ads
    • Targeted or broad demographic reach
    • Some of the world’s most well-known brands
    • Premium inventory on most popular iPhone applications
    • iVdopia is a solution designed with user experience, and increasing brand engagement at mind.

Targeted Cost Effective Advertising

    • Geographical targeting: target based on country, state, city, DMA etc.
    • Application based targeting: Target your advertisement on any application
    • Frequency Capping: Frequency cap on number of ads shown to a device in a day or in a month.
  • Comprehensive Reporting
  • Receive most comprehensive real-time statistics about your campaigns through reports across different applications, geographies, categories etc.
  • Measure your brand reach to application users. Our brand metrics include unique visitors*, brand engagement time* and many more so that you can measure your campaign effectiveness
  • Account Management
  • Managed Publisher Account
  • Managed Advertiser Account: Account manager to create campaigns and ensure delvery
  • Client Accounts: Provide clients/agency multiple accounts to access reports real-time

3

Source: Nielsen Mobile Media View, July 2009

slide4

iVdopia – Sponsorship Ads

  • 1. Brand Awareness (Video)
  • 2. Brand Engagement (Banner + Canvas)
  • 3. Brand Intent (Integrated technologies; Apple + iVdopia + Advertiser = Purchase Intent)
  • Advertising Deliverables
  • PRE APP VIDEO / IN APP VIDEO: 15 second “pre-roll” video placement while app loads
  • IN APP BANNER: standard banner placement, unlimited creative assets; banners rotate every 30 seconds
  • IN APP CANVAS: custom branded, interactive canvas page for targeted campaign; fully trackable, highly engaging – html page provided by advertiser
ivdopia talk2me social video ads
iVdopia Talk2Me Social Video Ads

On the iPhone for the First Time

  • Talk: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration
  • Talk2Me screen appears at the end of the campaign
  • Allows users to Share, Respond and Interact
ivdopia pre application video format
iVdopia Pre-Application Video Format

On the iPhone for the First Time

  • Pre-App or In-App Video Ad: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration
  • Fetches High CPMs with advertiser
  • Click Option: Users can click on learn more whereby user can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page
  • Advertiser can provide Multiple video creatives.
ivdopia sponsorship banner
iVdopia Sponsorship Banner

Banner

  • Banner Ad: 328*48px banner ad. Every 30 sec, banner ad can flip. 30 sec is counted as an impression.
  • Advertiser can provide multiple banner ad creative assets. iVdopia platform shows different creatives every 30 sec.
  • Banner ads follows the video ads and provide high CTRs as the advertiser’s message is delivered through the video ad
  • Click Option: Users can tap on banner and on tapping can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page
ivdopia s advertiser solution
iVdopia’s Advertiser Solution

Campaign Creation

  • Self-serve portal available for campaign creation and campaign viewing

Proprietary Ad Serving

  • Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads

Analytics & Tracking

  • Complete reporting available on iVdopia portal
    • Impressions
    • Click
    • CTR’s
    • Uniques
    • Engagement
  • Reports are available in excel and pdf
  • Reports available for day-wise, application-wise and country-wise campaign data
  • Third-party click and impression tracking available
ivdopia s publisher solution
iVdopia’s Publisher Solution

High CPMs

  • iVdopia provides highest CPM campaigns than any other ad network for your iPhone and Android applications
  • Campaigns include Video and Banner campaigns

Adding Application

  • Self-serve portal available for adding Application and integrating SDK

Proprietary Ad Serving

  • Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads

Analytics & Tracking

  • Complete reporting available on iVdopia portal for Applications and Advertisements
  • Application
    • Daily Sessions
    • Daily Uniques
    • Session Times
    • Device distribution of sessions
  • Advertisements
    • Impressions
    • Click
    • CTR’s
    • Uniques
    • Engagement
  • Reports are available in excel and pdf
  • Reports available for day-wise, application-wise and country-wise campaign data
slide10

Case Studies

Coke Zero, The Coca Cola Company

Goal:Brand positioning social media experiment

Target:Men and Woman

PreApp Video CTR’s:2.6%

Unique Users:1M+

Total Brand Engagement: 1M+ minutes

Per User Engagement Time: 10 minutes

Miller Lite, MillerCoors

Goal: Promote Brand Positioning

Target: Key beer drinks, 100% 21+ LDA compliance

PreApp Video CTR’s:4.63%

Unique Users: 800k+

Total Brand Engagement: 6M+ minutes

Per User Engagement Time: 7.5 minutes

Campaign Features: Standard :15 PreApp Video [1.1] commercials, standard InApp Banner placement, custom branded InApp Canvas with single-point Miller Lite iPhone application downloads, allowing the brand to tap into the active social networking audience in a viral yet reflective position of its brand repositioning.

17 Again, Warner Bros Motion Pictures

Goal: Promote purchase intent @ iTunes store

Target: Young Women

PreApp Video CTR’s:4.25%

Purchase Leads in 1 week:13K

slide11

Contact us

Worldwide Headquarters 2051 Junction Avenue, Suite 218,San Jose, CA 95131 (650) 353 – 3290

Publishers: developers@ivdopia.com

Advertisers: advertisers@ivdopia.com