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10 Cities, 1000 Cars Recharging America. DRAFT 4-3-09. Agenda. Vision: Obama Electrification 10 cities 1000 BEVs Enabled by stimulus package Approach Collaboration What each partner brings Deployment Clean Cities, DOE FOA 0028, DOT Utility Company Ford Opportunities Challenges

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Presentation Transcript
  • Vision:
    • Obama Electrification
    • 10 cities 1000 BEVs
    • Enabled by stimulus package
  • Approach
    • Collaboration
    • What each partner brings
  • Deployment
    • Clean Cities, DOE FOA 0028, DOT
    • Utility Company
    • Ford
    • Opportunities
    • Challenges
  • Desired Results
  • Next Steps
shared vision
Shared Vision
  • Obama
  • Ford
  • Enabled by Stimulus Package
  • New Business Approaches / Partnerships
    • Convergence of technologies and industries
    • Collaboration and leverage, especially vehicles, energy/utility and IT
    • Transportation and utilities become interdependent
    • Utilities, infrastructure, capable vehicles and supply chain
  • System-wide approach to develop a clean, green, "cool" and sustainable city:
    • Dynamic government leaders that understand sustainable mobility, integration and electrification
    • VMT and clean air policy
    • Integrated transport development
    • Green fleets and car share
    • Academic and thought leaders part of the process
partners must be aligned
Partners Must Be Aligned
  • Washington
      • Create new jobs
      • Reduce greenhouse gas emission by 80%
      • Increased fuel economy standards
      • National low carbon fuel standard
      • 1,000,000 BEVs by 2015
  • States and Cities
      • New jobs
      • Reduce greenhouse gas emission
      • Cool places to be: new jobs, clean air, leading edge technology
  • Utilities: Install charging infrastructure in the cities (may tie to smart metering, or other energy initiatives) (Bob/Felix)
  • Ford
    • Accelerate the production of HEV, PHEVs, BEVs, and V2H technologies that delight customers and provide a reasonable rate of return to all
    • 1 million Plug-ins by 2015
    • Energy Security; Climate Change; Employment (green jobs)
what the partners bring
What the Partners Bring
  • Washington:
    • Enabling Policies
      • Cohesive near- , mid- and long- term approach for a sustainable solution
      • Developing petroleum displacement and energy security goals.
      • Developing the business case for sustainable market growth
    • Stimulus monies
      • Clean Cities
        • State, local governments or a metropolitan transportation authority, combinations of these, and a designated Clean Cities Coalition apply:
          • Funds for refueling infrastructure for cost-shared projects (funding minimum of $1.3 million to maximum of $2.6 million)
          • Funds for incremental costs of dedicated alternative fuel vehicles purchased from original equipment manufacturers (funding min. of $800K to max. of $1.6 million)
          • Funds for cost-shared projects that expand the use of alternative fuel and advanced vehicle technologies including the installation or acquisition of infrastructure necessary to directly support these vehicles (funding max. is $300 million).
          • Electric Drive Vehicle Demonstration and Evaluation: 2 – 10 awards, $20 – 100 million each
what the partners bring1
What the Partners Bring
  • More stimulus monies
    • DOE FOA 0028
      • Purpose of demonstration: conduct development, demonstration and data collection.
      • Minimum demonstration fleet of 100 vehicles; "large scale" projects must have more than 100 vehicles.
      • Deployment to start within 12 months of the award date with full roll-out within 18 months, estimated timing assuming September 2009 award:
      • PHEVs and EVs need to have 110V charging capability
      • PHEVs must have >10 mile AER, >300 miles total range
      • EVs must have > 100 mile range
      • Transportation Sector Electrification: 2 – 4 awards, $10 – 75 million each
  • Utilities
    • Diversified energy portfolio to strengthen energy security
what the partners bring2
What the Partners Bring
  • Utilities: More Infrastructure:
    • Infrastructure demonstration programs
    • Stationary battery demonstration programs
    • Innovative rate case structuring to offset early battery/PEV purchases
    • Commitment to install public and private charge points prior to BEV sales at volume.
    • Standardized communication/billing nationwide.
  • Fleet procurement
  • The ability to drive demand through stationary storage applications
    • Residential applications
    • Distributed storage
    • Renewable energy storage (Bob/Felix to add)
what the partners bring3
What the Partners Bring
  • Ford
    • Manufacturing capacity
    • Hybrid, BEV expertise
      • Fleet electrification allows an energy diversification previously unimagined.
      • From domestic reserves to renewables, multiple sources can power our wheels
    • Strong labor relations
    • Credible leadership
    • A great heritage
    • Understanding of America's urban commuters
    • Stakeholder engagement skills
  • Identify top ten city opportunities to based on the following criteria:
    • The leading-edge cities of sustainable urban mobility
    • Status of ongoing Government Relations engagement, especially with increased opportunities as a result of the 2009 Stimulus Bill (primarily with State governments and Clean Cities Coordinators)
    • Status of ongoing fleet sales processes, including national commercial accounts and government fleets (primarily with procurement officers)
    • Progress toward infrastructure development
    • Strength of relationship with energy/utility partner
  • Utility and government partners install charging infrastructure in 10 cities (may tie to smart metering, or other energy initiatives)
  • Utility (or other party) purchase 1000 PHEVs/BEVs per city
    • Goal is 10K vehicles/year for 5 years
    • Goal is a customer monthly payment that is affordable and on parity with conventional vehicle / fuel costs
    • Phased infrastructure and vehicle roll out plan to Charge Up American
  • Lease vehicles to customers recouping through monthly billing, rate cases, infrastructure and demonstration project monies, etc
  • Utility provides stationary solutions for “end of life” vehicle batteries; Ford ensures battery replacements available; encourage domestic battery supply
  • 10 cities added each year (10K volume / year for 5 years) (Bob/Felix)
  • Continue work with governments and procurement as Government Relations managers work with the local governments to procure vehicles from Stimulus projects (Gov’t Relations, Nancy H)
  • Continue to work the procurement process, develop the customer network and support electric fleet decisions in the FTA Transit Capital Assistance projects
  • Begin Stakeholder Engagement and connects stakeholders with the appropriate Ford contacts
  • Fleet sales continues work with commercial and utility customers in Top Ten cities
  • Develop technology, infrastructure and domestic supply of batteries
  • Publicize attendance at meetings, create buzz around the "Big Idea“ (vision)
the three year plan
The Three Year Plan
  • City Leaders
    • Bring together all functions– transport, planning and infrastructure, innovation, telecommunications, finance and economic development, tourism, social services, community development and health care
    • Complete an inclusive plan and connecting process, partnership, proposal accepted
    • Launch and implement phase one, two and three years of integrated pilot
      • Provide plug-in charging stations for public use.
      • Includes stations in federal and public parking garages, retail centers, and (very limited) on public streets.
      • Plug-in infrastructure in public space may use SmartBike stations, street lamps or solar multi-space parking meters.
      • On-street spaces adjacent to infrastructure would be reserved for electric vehicles.
the three year plan1
The Three Year Plan
  • City Leaders (continued)
    • Transit services aggressively expanded.
    • Break ground on two new light rail lines and four rapid bus projects.
    • Integrated real time information on all public transportation services will be available to the public online, pushed to personal devices and available on the ground at key transportation hubs.
    • Transit oriented development will be redefined around light rail and high performance bus routes.
    • The city will establish a new hierarchy of multi-modal mobility stations. Super stations will follow best practices in LID and solar energy, may have green roofs, allow easy transfer between multiple modes, feature kiosks with payment options and real time information on all transportation services and provide a host of non-transportation services.
the three year plan2
The Three Year Plan
  • City Leaders (continued)
    • Fleet Management
      • Better maintenance
      • Better mix (right vehicle for trip)
      • Better understanding of use (when, who, how long, billable to specific departments)
      • Driving efficiency and fuel economy of fleet drivers
      • Key car sharing fleets in the city (Federal and local governments, private partners like Zipcar) convert to electric vehicles.
        • Transit authority (or city) is the contracting agency
        • Subcontracts out carsharing technology, marketing, operations
        • Technology designed so that over time, other car sharing companies could add their cars to this network, as could individuals if they wanted to make their car's available.
the three year plan3
The Three Year Plan
  • Utilities
    • Implementation includes rates structure
    • Internal management system requires management and rates adjustments
    • Mainstream cities are looking for fleets from 6 to 100
    • There is a 2020 target of 1.6 million electric cars
    • SCE is hosting a consortium of utilities companies for training, sharing best practices, and setting up an industry approach towards electrification
    • TBD: (Bob/Felix– they want to come to Dearborn and meet on this face-to-face)
  • Ford
    • Family of Electrified Vehicles
    • Customer Economics
    • City Ramp-Up

The Three Year Plan






PEV Vehicles



















the three year plan4



Transit Connect Comm. Van

Next Gen Sys.

Next Gen Sys.

Global C-Platform Sedan

The Three Year Plan

2004 CY

2010 CY

2012 CY

Near Term

Long Term


Battery Electric Vehicles

  • Volume roll-out of stretch technologies and alternative energy sources
  • Begin migration to advanced technology

5 – 10K initial target volume


Plug-in Hybrid Electric Vehicles

5K initial target volume

Next Gen Sys.


Hybrid Electric Vehicles

~50K total volume

Leveraging Highest Volume Global Platforms – Key to Affordability and Time to Market

the three year plan5
The Three Year Plan

The Three Year Plan



Cities developing integrated urban mobility plans




Ann Arbor

New York City


San Francisco


Washington DC




Los Angeles




Green Leader: all technologies


  • Policy
    • Fleet electrification is not viable today.
      • The hundred or so demos and conversions in the market do not change our national dependence on imported oil. Nor do a thousand. (Need to check with City Contacts, Bob/Felix, and Gov’t Relations)
  • Infrastructure
    • Interface between vehicle and utility still under development
    • Charging infrastructure requires national strategy and timeline
    • Still, existing infrastructure can handle present volumes (Bob/Felix)
  • Affordability
    • Cost of Ownership key to customers
      • Need to recoup cost in 3 years or less
      • Fuel price a key driver to buying behavior
      • Monthly vehicle payment and monthly fuel payment critical to customer affordability
  • Batteries
    • Develop technology, infrastructure and domestic supply of batteries
      • Major cost is the battery
      • Durability / life for BEV cells – still limited to less than vehicle life (end of life challenges)
      • Sufficient domestic cell supply – no single supplier or technology stands out
      • Wide array of vehicle systems and architectures – market place confusion
      • Battery cost estimated to reduce ~3%/yr with technology
      • Battery cost could drop 30 - 40% immediately with volume (need enough vol. to fill a battery line…) (Bob/Felix thoughts)
    • Distribution (Steve Betz)
desired results
Desired Results
  • Ford understands America's urban commuters
    • Infrastructure Capability
    • Electrification Insight
    • Policy Influence
    • Smart Grid Insight
    • Sync Synergies
  • Sell 1000 BEVS in 10 cities
    • Clean City Fleet Sales
    • Corporate Fleet Sales
    • FTA Transit Capital Fleet Sales
    • Local Private Sector Fleet Sales
    • Green Company Fleet Sales
  • Profitable Growth (John, Nancy G)
desired results1
Desired Results
  • Key Performance Metrics are established, including:
    • Washington:
      • Carbon Reduction
      • Jobs Created
      • New Technologies
      • Batteries Produced
      • (City Planner, DoT contact, Gov’t Relations)
    • (Utilities)