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E-commerce websites trade products or services via electronic commerce technologies. The technologies include social media, e-mail, supply-chain management, internet marketing, electronic data interchange, inventory management system, electronic funds transfer, mobile commerce etc. Questudio’s e-commerce platform, WebStudio, is feature rich, customizable and allows to seamlessly publish data from the content database to the web.
Building and managing e-commerce websites involves the following steps.
A major challenge for e-commerce websites is making sense of the huge repository of products. Many times a customer is lost in the mire of unorganized product dumps. Arranging the products into logical categories and sub-categories is necessary for lucid product representation. Adding clear and high-quality pictures from different viewpoints, short and detailed specifications, stock levels information must also be included in the website regularly. Creating collections for products enriches the customer experience.
Many e-commerce websites lose customers because of outdated and inconsistent data. The website must have updated information at all times with new pages added from time to time. A related blog on the website is a great sales and marketing tool. A newsletter revolving around the products, offerings, discounts and market insight can help sustain the customer’s interest. These functionalities can be achieved through the central repository. Thus Product Information Management is a precondition for building good e-commerce websites. Questudio’sCatalogStudio PIM software can be put to use to create a central repository.
Today’s customer needs flexibility in terms of order numbers, shipping locations and payment options. Providing options of payment through credit card, debit card, snail mail, paper, electronic cheque, fax and telephone can go a long way in order fulfilment. Customer service on phone along with currency converter facility are also necessary. The option of tracking order status, checking order details, expected time of delivery, multiple delivery locations etc. enriches customer delight.
Customer relationship management is necessary to build brand loyalty. Creating and managing customer groups depending on their location, spending etc. helps understand and target customers. Generating customer accounts can help customize the customer offerings to specific customers. Promotion of the website through all possible channels will also help connect with the customer at different touch-points. It is also important to provide the user a simple and consistent login and browsing experience.
It is important to create check points to evaluate the e-commerce website performance. Time-bound tracking and measurement of achieved results versus expected results helps one know one’s market standing.