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Communication theorist Marshall McLuhan (1911-80) said a fish swimming in the ocean is oblivious to the water. • What comparison is he making?
Why Media Literacy Matters • KTVU • Poynter Analysis • Bloomberg Business Week • Rolling Stone Cover
Media Defined: Modes of Communication • Mass Media = those means of communication that reach and influence large numbers of people • New Media = electronic communication made possible through the use of computer technology
What do you use? • 10 seconds: Name every medium you’ve come in contact with in the last 24 hours • 10 seconds: Name every TV network you can think of • 10 seconds: Name every social media application you can think of
Media Literacy • Education that provides a framework to access, analyze, create, reflect and act • It builds an understanding of the role of media in societyas well as essential skills of inquiryand self expressionnecessary for citizens of a democracy. • Review: Media = means of mass communication. A medium of expression.
Swimming in Media • Social Media Revolution • Facebook • Instagram
Marshall McLuhan • The Medium is the Message • Hot and Cool Media • The Global Village • Fast Factshandout 1911-80
Renee Hobbs • Media Literacy guru3:15-5:21 • How does the media shape our personal, social, and cultural identity • Internet safety • Digital citizenship (ethics of being a producer and consumer) • News literacy
Media Texts • Doesn’t have to be written word; consider a song or a movie. • Texts are symbolic expressions created by humans to share meaning. • Print • Visual • Sound • Digital Examples?
Four Corners • Four groups, four corners • In your group, discuss the positive and negative aspects of your assigned medium. • Make notes on the chart • Spend 5 minutes and then rotate (I’ll cue you)
Four Corners • Return to your original chart, read, reflect and be prepared to summarize for the class.
Homework • Choose a media text (song, book, movie, TV show, ad, etc.) and write up a reflection on what youloveand hate about it. • Format: MLA • Header (your name, my name, Adv Comp, date due) • Descriptive title (What I Love and Hate about ….) • 12-point Times New Roman font • Double space