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Using social media in marketing education AM Marketing Education SIG meeting Westminster University 30 November 2012. @ lornajwalker walkerl@regents.ac.uk pinterest.com/ lornawalker / LinkedIn Lorna Walker. What I’m going to talk about.

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Using social media in marketing educationAM Marketing Education SIG meetingWestminster University30 November 2012

@lornajwalker

walkerl@regents.ac.uk

pinterest.com/lornawalker/

LinkedIn Lorna Walker

what i m going to talk about
What I’m going to talk about
  • Why marketing academics should engage with social media
  • Academic applications for Twitter
  • Academic applications for Pinterest
why marketing academics should engage with social media
Why marketing academics should engage with social media

“If you’re not on Facebook and Twitter then you’re not doing marketing”

pinterest
Pinterest
  • Student assignments
  • Curating content
  • Pursuing interests
  • Typography and branding
how twitter answered this question for me
How Twitter answered this question for me

To just my followers (349 people) & anyone following #RCTOTT

To my followers plus anyone following #loveHE or #PhDchat

To Ana’s 511 followers and Ines’s 156 plus anyone following #loveHE or #PhDchat

Outcome

Lots of responses (still coming in)

New followers and new people to follow

using twitter with students
Using Twitter with students
  • Share materials
  • Ask / answer questions
  • Assessments
  • Help them develop a professional online presence
  • See how brand use Twitter
  • Develop their networking skills
how i have benefited from tweeting
How I have benefited from tweeting
  • Contacts with academics at other institutions
  • Research collaboration with @canhoto
  • Networking before and during conferences
  • Building stronger relationships with people
  • Access to information i.e. PSAI conference, NI Progress of Peace Report
  • Being part of a community of scholars & PhD researchers
  • Invited to review books for @lsereviewofbooks
common concerns
Common concerns
  • It’s just a load of celebrities tweeting about their breakfast
  • It’s impossible to keep up with all the Tweets
  • What about privacy?
  • It’s just a fad with no real value
who to follow
Who to follow
  • Other academics in your field
  • Friends and colleagues
  • Practitioners in your field
  • See who people you follow follow
  • Twitter will make suggestions
  • Musicians/actors/writers you like
how to get people to follow you
How to get people to follow you
  • Follow them – most people will reciprocate
  • Use hashtags which will bring your tweets to their attention – take part in conversations
  • Interact with people – respond to their tweets
  • Publicise your Twitter handle in other places – Linkedin, email, blog
  • Tweet things which are interesting to the people in whom you are interested
what to tweet about
What to tweet about
  • Retweet things you think will be of interest to your followers (a good way to start but don’t just retweet – add your own value too)
  • Your teaching area i.e. marketing news
  • Your research area – publicise a blog post, a conference you’re attending
  • Current news – sharing articles, videos etc
  • Conferences and events you’re at – most have hashtags
  • Thoughts, what you’re up to, personal snippets
  • Watercooler moments - responses to TV, world events etc – good way to connect with people and make your tweets seem more human
sources
Sources
  • LSE guide to Twitter for academics
  • 10 Commandments of Twitter for academics
  • Lists of academic tweeters
  • Twitter for apprehensive academics
  • 5 ideas for using Twitter in large lectures