1 / 13

ZTE SDP Introduction Wang Rui SDP International Marketing Supervisor ZTE SDP Product Line

ZTE SDP Introduction Wang Rui SDP International Marketing Supervisor ZTE SDP Product Line. ITU-T SDP Workshop 2011. ZTE SDP total Solution. USSD IVR. ODP. WAP. Web. SMS MMS. BSS. User Portal & Society. Shop in Shop. Applications. Contents. Devices. Services. Goods. OSS.

quasim
Download Presentation

ZTE SDP Introduction Wang Rui SDP International Marketing Supervisor ZTE SDP Product Line

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ZTE SDP IntroductionWang RuiSDP International Marketing SupervisorZTE SDP Product Line ITU-T SDP Workshop 2011

  2. ZTE SDP total Solution USSD IVR ODP WAP Web SMS MMS BSS User Portal & Society Shop in Shop Applications Contents Devices Services Goods OSS Partner Portal & Community Operator Portal Payment GW CP SP Developer Advertiser Admin Customer Care Center Customer Care Center Application Exposure Domain Management Domain Security Mgmt Policy Mgmt SLA Mgnt AAA Policy Engine SLA Advertisement Partners Mgmt Content Mgmt Settlement & Payment SCE/STE/SEE Enterprise Service Interface Service Mgmt Content Charging Campaign Security, Governance & Monitoring Game Platform Subscription Mgmt Content Adaption Reporting & Alarm Service Orchestration & Broking Device Management SOA (ESB) Network Protocol Adaptor (Fixed/Mobile/IMS/IPTV/M2M) IT & Internet Resource API User Profile Call SMS MMS Ecosystem (WAC/Apple) Media LBS Payment Service Enable Domain Presence DM Profile

  3. With IPTV With Cloud With Store With IMS/M2M SDP integration with future proof business domains Store • Factory behind store mode • Successful Case: China Unicom WoStore, China Telecom eSurfing IPTV • IPTV content management and shop portal • Successful Case: CCTV tri-screen CMP, China Unicom tri-screen CMP SDP • IMS/M2M services access & openness, like RCS, web VOIP (CTD) with Internet resource, M2M applications • Successful Case: China Mobile IMS CTD andM2M Home Security • Upload, storage and download the apps/contents with cloud computing, cloud storage and network cloud • Successful Case: China Telecom SDPaaS IMS/M2M Cloud 3

  4. SDP with Application and Content Store Only in 9 Month 3M Wo Users 5K Developers 15K App/Content 20M Download Time 4M RMB Revenue WoStore Commercial Launch and Brighten in Hong Kong GSMA Congress 2010.12.16 2010.11.10 2011.9.15 2010.7.15 ZTE Won WoStore Project to build the cross-sales digital store for multi-devices China Unicom and ZTE Cooperate WoStore 4

  5. SDP with IPTV Content Management and Portal Content Management Promotion Channel TV Internet 5

  6. CTD MMS Video News RCS IPTV Internet M2M Telecom SDP with M2M/IMS M2M Applications Telecom Services (IMS) Internet/Mobile Internet eTraffic Mobile search eHealth Diary Video surf Home Security Agriculture monitoring Blog City Emergency Map Book Smart Grid SDP platform for convergent services Telecom App Engines Internet/Web App Engines M2M App Engines

  7. SDP with Cloud: SDP as a Service (SDPaaS) Virtualization Delivery Scalability and Elasticity Reliability and Security Mass Storage SDPaaS SDP Similar to Dept Store – Build and own every app. Similar to Shopping Mall – Rent out capabilities and host applications built by others

  8. ZTE SDP Footprints China (China Unicom, China Mobile， China Telecom, CCTV) Telenor Montenegro SFR France France Telecom ZTE Experience Center in France Smart Indonesia DiGi Malaysia Telenor Pakistan StarHub Singapore MTN Sudan Etisalat Egypt Personal Argentina

  9. ZTE tailored SDP in Telenor Montenegro THE 1ST BREAKTHROUGH OF ZTE SDP TO THE TOP EUROPEAN MULTINATIONAL OPERATOR IN OCT 2010. • Unified Access and Management of Multi-VAS, including SMS/ MMS/ WAP/ USSD/ VMS/ LBS/ SM GW • Geo-redundancy within 2 sites • MVNO support • SOA architecture • Rich swap experience

  10. ZTE whole SDP in Argentina Telecom Personal Network Service • SMS • MMS • USSD • WAP • Location • Streaming • E-mail • … • In December 2010, ZTE whole SDP is selected by Argentina Telecom with 1000 TPS capability • This commercial used platform is quickly delivering more new applications and services , like Alerts( transform the urgent e-mail into SMS for enterprise users) • Powerful geo-redundancy, rich IT resource openness, SLA control with black/white list • SDP hosting solution for Paraguay Branch in the future

  11. ZTE multi-countries SDP in France Telecom/Orange • Service enablement layers • SMS,MMS, USSD, WAP, HTTP proxy for third party IVR • OSS/BSS • CDR management and Diameter interface • Billing API exposure • Monitoring & Net-backup • Countries integration • Integration with each local billing system in the affiliates (prepaid and postpaid) • Multilanguage web (French and English, Spanish, Portuguese and Arabic) • Operational tasks and workflows • Availability, Quality of service, Network constraints • Statistics, reporting • Customer support • Standardization, intellectual property rights • Security constraints • Customers activity logs have to be protected (MSISDN known). • Data confidentiality between affiliates • Embedded encryption (TLS) to be supported for sensitive Data (MSISDN, billing, ..) in SMPP and Diameter protocols • In July 2011, ZTE was selected to deploy a multi-countries SDP platform (in Paris) for GOS western Africa Cluster (9 countries branch at Phase1) of France Telecom Group/Orange. • 2 layer structure for multi-countries solution • Support Multi-language, Multi-currency, Multi-business mode

  12. Future SDP Standardization Requirements • Standardize the interfaces between different SDP subsystems (e.g. Unified Access Gateway (UAG), Unified Management Platform (UMP), Operator Portal (UPortal) ) • Standardize the mechanisms to support distributed deployment of SDP subsystems; Standardize the mechanisms to leverage the resources across SDPs deployed in different administrative domains • API enhancement in support of 3rd parties application (e.g. group management and payment aspects) • API enhancement in support of access IT & Internet Resource ( e.g. map, search, social network )

More Related