The World Leader in Crowdsourced Video Creation
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The World Leader in Crowdsourced Video Creation. Importance of Video online. 20+ million videos uploaded to Facebook each month 2 billion videos watched YouTube is now the 2nd largest search engine Brands are seeking to increase user engagement

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Presentation Transcript

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Importance of Video online

  • 20+ million videos uploaded to Facebook each month

  • 2 billion videos watched

  • YouTube is now the 2nd largest search engine

  • Brands are seeking to increase user engagement

  • Brands need a cost effective way to generate this video content


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What is Poptent?

  • Poptent is a video production company

  • Primarily for Fortune 500

  • We produce “broadcast-ready” videos

  • 1/10 the cost of traditional production methods

  • For online video advertising, social media campaigns, websites & microsites, and broadcast


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How do we do it?

  • Crowdsourcing

  • 1st social networking platform for the videographer community

  • Over 30,000 filmmakers, directors, animators and actors

  • Using your assets, style guides

  • Creators are bound by confidentiality and transfer all rights to the submitted videos to you, the client


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Poptent Delivers

  • High quality video creative

  • Any length / any demo / any medium

  • At a fraction of the cost of traditional productions

  • “Crowdsourced” from young, independent video creators

    • Edgy and entertaining

    • Relevant

    • 30,000 strong creator community


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Wouldn’t it be great to have over 30,000 independent creators working for you!


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Poptent and Crowdsourcing

The Power of the Crowd Applied to Video Production

Client Chooses Videos

Advertiser Brief

Created

Assignment Posted to Poptent

Creators Register / Agree to Terms

Download Assets & Brief

Town Hall


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Poptent Videos

  • No talent fees

  • No residual fees

  • No 13 or 26-week cycles

    • All ads owned in perpetuity by the Client

  • All appropriate releases provided

    • Talent, music, photo & location

  • Some edits can be accommodated


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Poptent Clients (Partial List)


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Facebook

  • Sour Patch Kids:

    • Extend "Sour then Sweet" campaign for Facebook & YouTube

    • Purchased 6 spots to date

    • Releasing them every few days on their Facebook wall

    • Asking online audience to vote to decide what happens to the driver


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YouTube

  • Trident Layers:

    • Expand on their “Get Paid in Gum” campaign

    • 772 creators registered

    • 144 submissions

    • Purchased 5 videos so far

    • Video has 200,000 views in 1 month (the most by far on their channel)


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Traditional or Viral Video

  • Snickers:

    • Either traditional or viral video

    • 956 creators registered

    • 319 submissions

    • Purchased 3 videos


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Consumer Blog

  • Intel/Ogilvy PR:

    • 446 creators registered

    • 51 creators submitted commercials

    • Intel/Ogilvy PR selected 2 commercials

    • Posted on consumer blog, “Inside Scoop”

    • Promoted through YouTube, Facebook & Twitter


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CRM – email marketing

  • FedEx/Robinson & Maites:

    • 829 creators registered

    • 159 submissions

    • 9 videos purchased so far

    • Delivered to customers via monthly email blasts


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Part of educational video microsite

  • LG/Alcone Marketing Group:

    • 899 creators registered

    • 190 submissions

    • 8 videos purchased

    • Embedded into “Text Ed. Class” series hosted by Jane Lynch, star of Glee


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National TV

  • Triaminic:

    • Introduced children’s Fever Reducer product

    • Build awareness and trial

    • While reinforcing Triaminic’s heritage in children’s cough/cold and allergy medicines

    • Spot will air on national television


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Extend existing campaign

  • Bud Light “Dude”:

    • Expand on their Bud Light “Dude” campaign

    • 525 creators registered

    • 220 submissions

    • Purchased 4 videos for use online


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Direct Response - Retail

  • Lumber Liquidators:

    • 0:60 second, informative and compelling direct-response TV ad

    • Compel viewers to request a catalog, go online, or visit a store

    • Shot on location at retail outlets across the country

    • Will soon appear on national television


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Longer Form Content

  • US Bank:

    • Real life small business stories

    • Creators either were the subject or found a subject to showcase the needs of small business owners

    • Shows resourcefulness of the creative community


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International Distribution

  • Sprite:

    • one of Latin America’s most popular brands

    • Expand on “Brutal Honesty” campaign

    • No speaking roles

    • 100 submissions

    • Sprite purchased five for international use


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Video Storyboards / Testing

  • Amazon Kindle:

    • Originally, contracted to create a :30 TV commercial

    • Returned to test 10 positioning statements

    • Seven creators from 1st assignment were given 24-48 hours using their existing footage

    • Amazon used these video storyboards to test positioning statements


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Invite-Only Assignment

  • Nokia – New product Launch:

    • Selected 50 of the best Poptent creators

    • Creators had to have been purchased before

    • Nokia distributed 50 unreleased Nuron phones

    • Creators delivered 45+ videos that displayed the Ovi Maps GPS ability of the phones

    • Incredible quality – perfect for new product launch



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