Why are Promotional Pens a Great Promo Item Choice for Writers

1. Why are Promotional Pens a Great Promo Item Choice for Writers? Promotional pens are excellent giveaways for events where you expect many of the attendees to be writers, such as in the case of press conferences and tradeshows. You might be wondering; aren’tpens too common? Your writer-recipients probably have a drawer full of writing instruments already, right? Wrong! Most writers can't have enough pens. That’s why they keep on buying them. They will be more than happy to receive such a functional and practical freebie. Some writers are very particular when it comes to quality, colour, ink, and nib sizes. Others will not care at all as long they have a steady supply to use. The point is that promotional pens will always be appreciated by creative writers, authors, and journalists. These promo items are also useful for students and anyone who loves journaling and writing out their thoughts. No wonder even the biggest brands use promotional pens as a part of their marketing mix. But what's in it for your business? How will you benefit from using cheap promotional pens? Business exposure Pens are here to stay. Even though many people now ‘write’ using their phones, laptops, and other electronic gadgets, there’s simply no substitute for pen touching paper. A lot of them will agree that they still need pens in their lives, especially when note writing, signing documents, and filling out forms. Printing your logo and brand message on a useful item like a pen increases your brand exposure. Your pens will likely be used regularly, so it’s easier to remind your target market about your products and services. Brand awareness Writer or not, most people carry around pens anywhere they go because these writing tools come in handy in a variety of situations. Almost nobody ever says no to a free promotional pen. Aside from this, branded pens can also spread your message because they will likely be borrowed by other people at some point. They’re not intended for just one person to use, unlike tumblers, mugs, and cardholders. The fact that cheap promotional pens are shareable is another reason why advertisers love them. They are banking on the possibility that their branded pens will be passed on from one person to another, as this will further increase their exposure and help them build brand awareness!