So LO MO. What every business needs to know about new marketing Strategy Ralph Sherman @ Madison2main . So cial- lo cal- mo bile. Term first coined by John Doerr , famed internet start-up investor at Kleiner Perkins Caufield & Byers.
What every business needs to know about new marketing Strategy
Ralph Sherman @ Madison2main
Term first coined by John Doerr, famed internet start-up investor at Kleiner Perkins Caufield & Byers.
Describes the major levers in building successful businesses in the next decade.
60 seconds of
Social Media sharing—
constant conversation is changing behavior,
“democratizing” brands, consideration and purchasing.
Tech Device Penetration & Expanded Demographics: Smartphones everywhere and people who know how to use them
Apps That Make Money:
Many more proven models for monetizing search, visits and clicks
QR (Quick Response) Codes: Scan for “real-time” info and options (e.g., compare, share, activate)
Sites getting better at capturing, packaging
and selling detailed customer data
Square Credit Card Reader