Importance of SEO Audit in digital marketing Strategy

1. Importance of SEO Audit in digital marketing Strategy What is the role of SEO Audit in the digital marketing world? Importance of SEO Audit in a digital marketing world How important SEO Audit is in a complete digital marketing strategy How SEO Audit can ensure a perfect digital marketing strategy? SEO Audit - an important element of digital marketing strategy Importance of SEO Audit in the success of digital marketing Everyone wants to succeed and expand in the rivalry of digital marketing. Of course, it is possible; the only thing it needs is investment of your time and dedication. Make persistent efforts and implement various strategies to reach on the top. Once you reach on top, you need to put in even more efforts to stay on top and expand your online presence. This can be done by constantly upgrading skills and strategies. Let us move to digital marketing arena. The most important FOUR elements of digital marketing are: Search Engine Optimisation Social Media Marketing Digital marketing Pay Per Click Content Marketing To expand and measure your digital marketing, you need to audit your digital marketing strategy and make necessary improvements on constant basis. An in-depth glance at how you should measure your digital marketing strategy through an SEO audit. An audit is the best way out to measure where exactly you stand in the digital marketing. You need such audit for multiple reasons. The scenarios include, but not limited to: Bounce rates Optimization CTR improvement in email marketing

2. Stability and Boost in web traffic Enhancement of social media presence Achievement of sales target Establish ideal balance between paid search and organic search A digital marketing audit is required in all or one of the above scenarios. The results of the audit will help you fix the issues and shape your strategies much better. Here, we shall focus on SEO Audit, SEO Audit On page and Off page Optimisation Mobile Handling Technical Flaws Keyword Analysis responsiveness Let’s focus on SEO Audit in the area of digital marketing! SEO is the most effective technique of digital marketing. It not only helps you improve your ranking in SERPs but also helps you boost your online presence. More than 60% of the customers conduct online research prior to making any purchase. This shows how important it is for YOU to rank well on SERPs. Well, this can be handled well by battling with algorithm updates of search engines and position analysis of competitors. Ultimately, the two factors which play a major role in your rankings are keyword analysis and on-page / off-page optimization. 1.Keyword Analysis The very first step towards the success of the entire SEO campaign is keywords analysis. You need to target the right keywords for your website keeping your target audience in the mind. The smart application of Keywords is most useful for website optimization. You need to check for keyword effectiveness index and keyword opportunity index. Few research tools are available to make keyword research bit easier: a.Google Adwords Keyword Planner b.Google Trends c.Keywordtool.io d.SeoStack Chrome extension e.Soovle

3. f.Wordtracker and SEO Book's Keyword Research Tools g.Local Marketing Source h.Seobook You need to optimize your keyword by considering their weight age, proximity, prominence, frequency, placement, and density. QL Tech Tips for keyword optimization Usage of Keyword in Title, Permalink, first paragraph, Image Alt tag Tweaked Keyword in H2 or H3; Not more than 1 H1 tag (Your Post title is H1 tag) and Do not repeat H2 and H3 Tag Make Bold Important Keywords and related keywords Make Italics 1-2 important Keywords Don’t increase Keyword density by more than 1.25% Try to use Keyword in Post Title at beginning Use Long tail keywords (You can use up to 65 Character in Post title) Use LSI Keywords (Use SEO Pressor plugin to find related Keywords) 2.On-Page and Off Page Optimization In SEO both techniques, on page optimization and off page optimization matters for high rankings. “On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” - Moz Use these top tools to automate an on-page audit process: Webbee SEO Spider Ravel Tools Audit Reporting Google Search Console SEMrush Site Audit SE Ranking Website Audit Very carefully handle the most common On-page issues like either missing or duplicate heading (H1), Page Title, & meta description. Other issues that require concentration are issues of canonicalization, duplication of web content, improper use of redirection (301) broken links (404), pages without content, page load time, internal linking, and others. The most important off page activities are link building, social media marketing and social bookmarking. When it comes to off-page optimization, you need to

4. verify your existing backlink profile. These links need to be from authoritative websites. "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." - www.wordstream.com Spam links can hurt your website as well as ranking. 3.Mobile responsiveness Mobile users have increased vastly compared to desktop users. In addition, Google also favours mobile friendly sites. Ensure that your site is responsive to stay ahead in the race of rankings on SERPs. 4.Handling technical flaws Audit your entire website for the issues and concerns related to programming, development, structure and design. Check whether all the links, forms, buttons and action items are functional. Your website should function properly on all browsers like Chrome, Firefox, Internet explorer, and others. Conclusion This are the must follow rules when it comes to SEO Audit. Keep following our articles; soon we are going to update you with the must haves of Social Media Marketing Audit, Paid search audit and content audit. Short description How to expand your digital marketing footprint? For this, you must audit your SEO, social media marketing, pay-per-click and content marketing strategies