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Company Overview - PowerPoint PPT Presentation


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Company Overview. Overstock.com founded in 1999 by Patrick Byrne 3 rd Largest Online Marketplace Comscore $760 Million in GAAP Sales during 2007 OSTK 10-k 2007. Analytic Objective: Improve return on advertising spend.

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company overview
Company Overview
  • Overstock.com founded in 1999 by Patrick Byrne
  • 3rd Largest Online Marketplace
    • Comscore
  • $760 Million in GAAP Sales during 2007
    • OSTK 10-k 2007
analytic objective improve return on advertising spend
Analytic Objective: Improve return on advertising spend
  • Overstock improved the efficiency of marketing spend by 20% in 2007 generating over 20 million in incremental gross profit dollars
    • OSTK 10-k 2007
  • There are three components of marketing performance that need optimization:
    • Traffic volume
    • Order conversion (% of visitors that order)
    • Average order size (revenue per order)
traffic data
Traffic Data
  • 160 Million Unique Visitors (2007)
  • 250 Million Visits (2007)
  • 2.5 Billion Page Views (2007)
  • 400 Million Searches (2007)
  • Currently 5,200 unique pages being tracked in Omniture