Market Factors Affecting Price. Natalie Hall EMKT 4110 October 22, 2003. Objectives. Define Price and Pricing List the four market factors that affect price Identify and discuss each market factor Define elastic demand and inelastic demand
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October 22, 2003
Boone, Louis E. & Kurtz, David L. (2001) Contemporary Marketing (10th Edition). USA: South-Western Thomason Learning.
Burrow, James L. (2002). Marketing (Instructor’s Wraparound Edition). USA: South-Western Thomason Learning.
Farese, L.S, Kimbrell, G. & Woloszyk, C.A (2002). Marketing Essentials (3rd Edition). New York: McGraw-Hill.