Structure Introduction Business ethicsandglobalisation (Kevin) Business ethicsandrelationshipswithemployeesasstakeholders (Lisa) Business ethicsandrelationshipswithconsumersasstakeholders (Steve) Roleplay (Fabian, Matti, Simon)
Ethicalissue DoesMcDonald‘shave a global responsibilitytotakecareaboutthehealthoftheconsumers?
McEthics in Europe andAsia • Criticisms in Europe: • unhealthiness risk of customers’ health • advertising exploits children • lack of nutritioninformation • paying low wages • In Asia: less criticism
Reactions: • nutrition labeling • healthy options/ balanced menu • promote balanced lifestyle “diet and exercise” • sustainably grown coffee and biodiesel • in Asia/other countries: same strategy good marketing strategy, bigger choice of (healthier) products
Ethicalissue Do corporationshave a responsibilitytorespect international children‘srightsevenifthe national lawdoes not exist?
The case Oppressiveregime controlscottonproduction Childrenareforcedtoworkunderbadconditions Western companiessucceeded in boycottingtheUzbekcotton In 2008 theUzbekgovernmentbannedchildrenunder 16 fromwork
Ethicalissue Are microcredit lenders justified in charging poor borrowers high interest rates?
Targetingthepoorwithmicrofinance Consumer ethicsConsumersasstakeholders Microfinance = small-scalefinancialservice Directlytargetspoorpeople, whoareexcludedfrommainstreambankingsector
Microcredits negative risk on high interestrates positive • supportsmall-business sector • improvehouseholdbudget • providegreateropportunityforeducation