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The expansion of the pharmaceutical and food and beverages industries is positively impacting the demand for coding and marking systems in Germany. The food and beverages industry is being driven by the mushrooming sales of bottled water, milk, and packaged food products, on account of the booming population level, while the pharmaceutical industry is being propelled by the growing incidence of chronic diseases and the soaring population of geriatric people in the country.
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Growing Packaging Consumption Driving Coding and Marking Systems Demand in Germany 1 ©P&SIntelligence.Allrightsreserved
Being a developed country with a constantly increasing disposable income, Germany is witnessing a rapid rise in the demand for packaged food & beverages. This is driving the consumption of packaging materials in the country, as they are not only supposed to increase the aesthetic appeal of the products but also protect them from external heat and humidity and bacterial and fungal activity. Similarly, another sector where proper packaging is really important is pharmaceutical, because drugs are critical products that are easily damageable by environmental forces. P&S Intelligence credits the growing demand for packaging materials in the pharmaceutical and food & beverage industries as the key driver for the German coding and marking systems market growth. Compared to $290.6 million in 2017, the sale of such equipment would likely generate $409.4 million in 2023, with the revenue for the players growing at a 5.7% CAGR between 2018 and 2023 (forecast period). This is because the details on the product packaging are printed by these systems; therefore, as the consumption of packaging material rises, so will the usage of coding and marking systems in the nation. Get the sample pages of this report at: https://www.psmarketresearch.com/market-analysis/germany-coding- and-marking-systems-market/report-sample Apart from the growing packaging industry, the strict laws regarding the clear mentioning of all the ingredients contained in such products also drive companies to use coding and marking systems. As food & beverages and medical drugs come into direct contact with the human body, people have the right to know what is contained in them. This is why the German and European Union (EU) governments have mandated companies to clearly print the ingredient list, batch number, manufacturing and expiry dates, and manufacturer information on the primary and secondary packaging. The categories in the end user segment of the German coding and marking systems market are healthcare, food & beverage, electrical & electronics, chemical, automotive & aerospace, and others, which include textiles, cosmetics and personal care products, and packaged consumer goods. Among these, the automotive & aerospace category held the largest share, in terms of value, in 2017. This is because of the increasing need to trace automotive components, especially of luxury vehicles, which witness widespread counterfeiting. Coding and marking systems employ a variety of technologies, including thermal transfer overprinting (TTO), continuous inkjet, drop-on-demand (DoD), thermal ink jet, laser coding and marking, and print & apply labelers. Among these, continuous inkjet coding and marking systems are the most popular, as they print rather fast, can run for long durations, and are easily maintainable and cost-effective. In the coming years though, the sales of laser coding and marking systems are expected to rise the fastest because of their ability to print graphics, text, serial numbers, and 2D codes on metals, packaging cartons, flexible packaging, and plastics.
The most prominent German coding and marking systems market trend is the usage of digital printing. This technology is rapidly replacing conventional printing methods, as the newer technologies require just one liter of ink to produce millions of characters on the packaging, which helps in checking material wastage. Additionally, the inks used for digital printing are quick-drying, thereby speeding up the entire process and making it more efficient and cost- effective. Moreover, a quicker coding and marking process quickens up the entire assembly line, allowing companies to roll out more products. Browse detailed report on Germany Coding and Marking Systems Market Analysis and Future Scope Hence, as the end-use industries experience growth in Germany, the sales of coding and marking systems will also rise. GERMANY CODING AND MARKING SYSTEMS MARKET By Technology – Continuous Inkjet, Laser Coding and Marking, Thermal Ink Jet, Thermal Transfer Overprinting, Drop on Demand, Print and Apply Labelers, and Others (Valve Jet and Hot-Melt Inkjet) By End User – Food and beverage, Electrical and Electronics, Automotive and Aerospace, Chemical, Healthcare, and Others (Cosmetics and Personal Care, Textiles, and Packaged Consumer Goods) © P&S Intelligence. All rights reserved • • 3
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