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Master the Core Pillars of PPC Advertising

Explore essential PPC skills including keyword research, ad copywriting, campaign optimization, bidding strategies, conversion tracking, and advanced techniques to maximize ROI and run successful paid ad campaigns.<br><br>

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Master the Core Pillars of PPC Advertising

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  1. PPC Training Course: Optimize Campaigns & Maximize ROI Presented by Mohali School of Digital Marketing https://mohalischoolofdigitalmarketing.com/ MSDM

  2. Introduction • In the digital age, online visibility is everything. • PPC (Pay-Per-Click) advertising helps drive traffic, generate leads, and boost sales. • But without proper skills, PPC campaigns can become expensive and ineffective. • A structured PPC training course helps you master the tools to maximize ROI. MSDM https://mohalischoolofdigitalmarketing.com/

  3. What is PPC Advertising? Advertisers pay for each click on their ads. Main platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads. Goal: Attract targeted traffic and convert it into leads or sales. MSDM https://mohalischoolofdigitalmarketing.com/

  4. Why Enroll in a PPC Training Course? Learn PPC from scratch or refine existing skills. Build, manage, and optimize PPC campaigns. Gain insight into: • Keyword research • Campaign setup MSDM https://mohalischoolofdigitalmarketing.com/

  5. Ad copywriting • Budget control • Tracking and analytics MSDM https://mohalischoolofdigitalmarketing.com/

  6. MSDM https://mohalischoolofdigitalmarketing.com/

  7. PPC Fundamentals Learn how PPC works Understand platforms like Google & Facebook Ads Master campaign structure, budget planning, and ad groups MSDM https://mohalischoolofdigitalmarketing.com/

  8. Keyword Research • Use tools like Google Keyword Planner, SEMrush, Ahrefs • Learn about: • Match types • Negative keywords • Competitive keyword analysis MSDM https://mohalischoolofdigitalmarketing.com/

  9. Ad Copywriting + A/B Testing Craft engaging headlines, CTAs, and ad descriptions Test multiple ad versions to find what performs best MSDM https://mohalischoolofdigitalmarketing.com/

  10. Campaign Setup & Optimization • Choose the right bidding strategies • Set up ad extensions and targeting • Align with Google’s ad policies MSDM https://mohalischoolofdigitalmarketing.com/

  11. Quality Score & Ad Rank • Improve: • Landing page quality • Ad relevance • Expected CTR (Click-through Rate) MSDM https://mohalischoolofdigitalmarketing.com/

  12. Budgeting & Bidding Strategies • Learn to manage ad spend effectively • Explore: • CPC (Cost Per Click) • CPM (Cost Per Thousand Impressions) • CPA (Cost Per Acquisition) MSDM https://mohalischoolofdigitalmarketing.com/

  13. Conversion Tracking & Analytics • Set up and track conversions via: • Google Analytics • Google Tag Manager • UTM tracking https://mohalischoolofdigitalmarketing.com/ MSDM

  14. Advanced PPC Techniques • Dynamic search ads • Retargeting strategies • Google Ads Scripts & automation • Shopping campaigns and AI-based bidding MSDM https://mohalischoolofdigitalmarketing.com/

  15. Benefits of a PPC Training Course Boost your campaign ROI Improve audience targeting Stay ahead with the latest PPC trends Get practical hands-on experience Unlock new career or business opportunities MSDM https://mohalischoolofdigitalmarketing.com/

  16. Why Choose Mohali School of Digital Marketing? • Expert trainers with real-world experience • Industry-relevant curriculum • Practical training on live campaigns • Certification upon course completion MSDM https://mohalischoolofdigitalmarketing.com/

  17. Thank You https://mohalischoolofdigitalmarketing.com/ 8567888868 MSDM

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