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I’m Blue. Project concept & Media strategy. Index. Reminder The concept Media strategy What’s next. Reminder. Themes: Enjoying the chaos & Honour the old respect the new. Motto’s: Everyone contributes individual to a whole Creating solidarity Low individual effort

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Presentation Transcript
index
Index
  • Reminder
  • The concept
  • Media strategy
  • What’s next
slide3
Reminder

Themes:

Enjoying the chaos &

Honour the old respect the new

  • Motto’s:
  • Everyone contributes individual to a whole
  • Creating solidarity
  • Low individual effort
  • Create new history, respecting the old

Target group:

All citizens of Delft

slide4
The concept
  • Using bricks as a canvas
  • Delft residence can customize their very own piece of Delft that is here to stay
  • Creating a place/area that becomes a iconic area near the ‘spoorzone’
  • Adding your Delft identity
slide6
New details
  • QR-code on brick
  • Incorporate extra information with customization
  • Used to register position of bricks in structure
  • Small exhibitions
  • Cover time, keep enthusiasm
  • Taylor exhibition events to neighborhood
slide7
Media strategy
  • 5 phases
  • Start based on curiosity
  • Using different media to reach whole target group
slide8
The tease
  • Glue bricks
  • Activate newspapers
  • Project name arises
  • Pre website
slide9
The confession
  • Last glued stones revere to real website
  • Explain project
  • Invite to join
  • Stay informed
  • Follow own brick
  • Events start
slide10
What’snext
  • Detailing of different phases (especially the tease)
  • Estimate costs
  • Decide different website options
  • Visualization
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