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A commitment to comply ahead and deliver customer satisfaction and retention, Heilind Electronics in a jiffy has ousted many other players in the distribution and service delivery space.n

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A commitment to comply ahead and deliver customer satisfaction and

retention, Heilind Electronics in a jiffy has ousted many other players in the

distribution and service delivery space.

sarah luo

Heilind Asia Pacific

RM 1707-10,DELTA HOUSE,3 ON YIU ST

PressReleasePing - March 02, 2018 -Jason Siau, Heilind

26119634

Electronics Senior Regional Sales Manager – South Asia Pacific,

Contact Email

HK/JP/KR

Visit Our Website

A commitment to comply ahead and deliver customer satisfaction

and retention, Heilind Electronics in a jiffy has ousted many other

players in the distribution and service delivery space. The

company has been the market-ruler in the Asia-Pacific region for

its extensive and on-the-go inventory and distribution channel for

Interconnect & Electromechanical Products. In an exclusive

interview opportunity, Niloy Banerjee – Associate Editor,

BisInfotechwitters with Jason Siau, Heilind Electronics Senior

Regional Sales Manager – South Asia Pacific, HK/JP/KR. The

extensive exchange panned across the company’s QoQ quantum

growth and the company’s expansion and strategies for 2018

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including india as a potential market excerpts

including India as a potential market. Excerpts.

1.Heilind has been snowballing at a very short span of time,

what are the key reasons for this major success in this growing

competitive market?

Heilind growth since our inception in mid-2012 was attributed to

our proven North American model as our differentiator to this

market. We also continue to invest in resources/people and

adding footprints/offices across major Asian cities to cater to our

customers’ and suppliers’ requirement in this growing competitive

market.

2.How Heilind comply in India and at large the APAC region in

terms of supply chain management, local presence and service

offering etc.?

We comply to our customers’ needs by setting up 3 warehouses

in APAC region (Hong Kong, Singapore & Suzhou) to cater to our

customers’ needs on their supply chain requirements, we also

Performance. Trust. Innovation

have local presence in major cities in APAC to provide local sales

support to our customers’ and in India we have offices in Delhi and Bangalore to provide service and support to our

customers’

3.As a specialized distributor for Interconnect and Electromechanical products, how does Heilind see the Indian

market growing in terms of demand and technology adoption?

India would continue to be the magnet of growth and we are seeing our customers’ continued investment into the

country, we think that India has to balance itself and adapt to technology to cater for the divergence of sectors that it has

today and continues to change and adapt as the new market grow while also maintaining the current sector growth.

4.Many companies have been cutting-down their direct sales and marketing and have opted go-to-market

strategies relying on franchised distributors. What strategies and business model does Heilindpracticeto

streamline the complex supply chains of the OEMs?

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heilind itself being a franchised distributor

Heilind itself being a franchised distributor would benefit from suppliers that prefer to rely on distributors as their go to

market strategies , we would continue to invest in resources and offices/warehouses that our suppliers’ want us to be

, we stock up for our customers’ to shorten their lead time as well as providing value adding services such as kitting,

reeling & de-reeling and connector modifications as a service to our customers’ to help them streamline their complex

supply chains issues.

5.What are the key sectors Heilind primarily focuses into and for India what are the key offerings or market

verticals?

We are primarily focusing on the industrial sector in India and we aim to be their “one stop shop” service provider for

them on all their interconnect requirements.

6.Heilind has been expanding at a quantum level, being the one of the world’s leading authorized distributors of

connectors, relays, switches, thermal management & circuit protection products, how u see the distribution

market evolving over the years?

As a world leading distributor of interconnect, relays, switches, thermal management & circuit protection products , we

are constantly seeing their challenges and needs to provide better services and pricing plus delivery to our customers.

Distributors as the middle man must continue to innovate and value add to the needs of the customers’, we must stay

ahead of competition and must be “Flexible” to the needs of both our customers and suppliers in order to stay ahead

in the market

7.How, trends like Industry 4.0 and digitalization has impacted the distribution business model and how does the

company stay ahead in this vigorous changing market?

We are constantly adapting to changes in the market and as a focus Interconnect products distributors, we have

products that can support trends such as Industry 4.0 and digitalization as well as the whole spectrum of the markets.

8.Once it was the physical-ready inventory and products which were the biggest assets but with e-tail business

and digital marketing, data is said to be the biggest asset? How is Heilind preparing for this transformation?

Heilind always believes in having the physical-ready inventory as its biggest asset, we are a stocking distributor and

we stock up in anticipation of the future demand. We also invest in digital marketing and make our inventory data

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available on the web to make it more accessible

available on the web to make it more accessible to the market.

9.Unlike other distributors, Heilind has been pioneering in the interconnection and electromechanical market, is

the company looking into to expand or rather explore new verticals?

We are looking into the sensor market and have added new lines such as Sensata Technologies, Amphenol Sensors

and TE connectivity Sensors to fuel this growth in this market and we have also hire a Sensor Business Development

Manager to help explore into this new verticals.

10.What are the vital propositions Heilind looks into before singing distribution agreements with new distributors?

Question 10, we are distributor ourselves, so this question is not applicableto us.

11.Can you share an anecdote of Heilind’s last fiscal journey and what growth expectation and strategies is the

company looking into the next fiscal year?

We have manage to outgrowth our own expectation as well as that of our competition in the last fiscal year, this year

we are embarking of the Mil-Aerospace and Sensor verticals as part of our growth strategies to continue to grow the

company to the next level

12.What is the key USP of Heilind which keeps them ahead in the growing competitive market?

Our key USP would be to continue Heilind’s forte in the distribution of Interconnect & Electromechanical Products. We

pride ourselves as a stocking distributor and we stock up inventory to cater for our customers’ future needs. We have 3

warehouses (Hong Kong, Singapore and Suzhou) to cater to our customers’ needs, shorten suppliers’ lead-times and

to ensure on time delivery to them in different parts of Asia. We are also able to trade in US$ but also in the customer’s

currency of choice. Customers can also order/check inventory online via our Estore for greater convenience.

13.Lastly, How important is Indian market for Heilind and how do it foresee to expand in this bullish market?

India is a very important market for us, we expect India to see double digit growth this year and we would be expanding

into more cities in India by adding new offices and people.

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Category: Technology

Region: Asia

Tags (meta-keywords): Jason Siau, Heilind Asia, Connector Distributor, Sales Manager

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