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Market Information Exchange

Market Information Exchange. Business is driven by information. African agriculture no different…. what can I sell for?. Will it rain?. Have they planted?. Do you have it in stock?. When do I plant?. How do I treat it?. Where is the truck?.

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Market Information Exchange

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  1. Market Information Exchange

  2. Business is driven by information

  3. African agriculture no different… what can I sell for? Will it rain? Have they planted? Do you have it in stock? When do I plant? How do I treat it? Where is the truck?

  4. A rural media channel for any party to exchange info…

  5. Targeted messaging by profile/location… • Adverts • Direct Marketing • Training Reminders • Event Notices • Sourcing • Pest advice • Extension

  6. Reporting in stock quantities… • Inventory • Supplies • Distribution

  7. Getting automatic alerts on prices…

  8. Matchmaking: linking buyers & sellers…

  9. Automatic polling for field events/activities… Setup poll Send Messages Track Responses Analyse Data

  10. Android ‘smart’ Java ‘feature’

  11. Used by different types of clients… $8-18 $300-3,000 $3,000-8,000

  12. Many projects starting • Some ‘successes’ • Different deployments

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