Digitalisation seems to be taking over faster than anticipated in todayâ€™s world, with speedy transitions happening in everything i.e., from books to kindles, from newspapers to in shorts, everything going digital essentially.
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Business Cards - Unyielding to Digitalization Digitalisation seems to be taking over faster than anticipated in today’s world, with speedy transitions happening in everything i.e., from books to kindles, from newspapers to in shorts, everything going digital essentially. Business cards needs to be reinvented in this sense as to why they are still important as a marketing tool to hang onto. With e-commerce and other online portals coming into the picture, they seem to have made use of this conventional marketing tool redundant. However, since networking is about making genuine connections, and swapping information digitally stands impersonal, business cards still stands as the first point of contact, a very potent marketing tool to reach out to your potential clients and portray your company’s value. A report by The United Nations states that an estimated population of 47% uses the internet in today’s world, and approx. 77% Americans use the phone, so for everyone who is still not in the reach of this omnipresent trend, tools like business cards are preferable and required. Enumerated below are some reasons as to why this compact tangible tool is still relevant in this intangible and expansive digital world. Portability Business cards are the most feasible referral tool owing to its tangibility and portability. There is a very high chance of referral when discussing connected fields, in contrast to the digital information that would require a lot of searching and accessing. So, even when you are in a no connectivity zone or maybe having an internet blackout, it will not affect your business prospects. Business cards act for potent visiting cards and offers great connectivity for this reason. The First Point of Contact There is nothing greater than networking in business to help you thrive, and nothing can beat personal contact in that aspect. However, meeting a flux of people every day makes it tiresome to remember all the details and that is when business cards come in as saviours in that respect. Also, they can be used even at a later date depending upon the need.
Reinforcing Your Brand Image Business cards might be small in size, but they are really critical to your brand positioning. By including the company logo and a strong advertising slogan, it can instantly etch your brand into the minds of prospective clients. A great way to establish your brand and make your company identifiable. Monetary Flexibility Business cards offer a feasible monetary solution to your marketing mix. Relatively inexpensive, you can customise the cards according to the need and the target audience. With the abundance of business card printing companies and technological advancement, a variety of unique business card options can be experimented with like stamped foil, inline foil, spot UV, wild format cards or even the classics. Convenient in Usage Business cards offer simplicity and convenience in the complexity of the corporate world. For instance, information exchanges that happen at a corporate event. It would become really inconvenient to hand over contact information digitally, or through any other means in such social events, so the exchange of business cards among prospects makes follow-ups really convenient. Every day approximately 27 million business cards are printed, highlighting the pervasiveness of this direct marketing tool even in complete digitalization, and almost 88% of the cards printed are thrown out within a week, underlining the loopholes in projecting the desired brand image, and also the immense possibility to cash in on this eternal creative marketing tool. Though digitalization has taken over the corporate world today, there are still some aspects of the conventional realm that stands as effective, and are here to stay.