1 / 17

What is Digital Marketing ?

Online marketing is taking over this era, it becomes very important for every business to mark their space in digital marketing, this presentation includes what is digital marketing and its different modules like SEO, SEM, SMM etc.<br>

pro12
Download Presentation

What is Digital Marketing ?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Oceana tech Digital marketing

  2. What is digital marketing? • Digital marketing is the marketing of goods and services via digital technologies. The internet, or example, is a type of digital technology. However, it isn’t the only one. Digital marketing also includes marketing services and products using display adverting, mobile phones, and other digital media.

  3. Traditional vs. Digital marketing

  4. Techniques of digital marketing • 1. SEO • 2. SEM • 3. SMO • 4. SMM • 5. E-mail • 6. WhatsApp • 7. SMS • 8. Affiliate Marketing • 9. Google AdSense • 10. Influence Marketing • 11. ASO

  5. SEO Search engine optimization, (SEO), is the strategy of creating content in such a way that search engine like google will rank your page high on the search engine results page (SERP). SEO improving the volume and quality of traffic to a website from search engines.

  6. Types of SEO • 1) On-page SEO • 2) Off- page SEO

  7. On-page SEO :- It includes providing good content, good keywords selection, putting keywords in incorrect places, giving appropriate titles to every pages, etc. • Off-page SEO :- It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

  8. On-page SEO • On the page, optimization refers to all measures taken by SEOs within the website to improve the ranking o a site in search engine result pages. These measures are relates to the content and HTML source code o a page, e.g., meta tags, keyword placement, and keyword density including the technical set-up, the content, and user-friendliness your site. So, on-page SEO optimization factors are linked with the elements of your website.

  9. Some of the most important on-page SEO factors are as follows: • 1. Keyword in the title tag 15. Content formatting • 2. Keyword in the meta description tag 16. Image and multimedia elements • 3. Keyword in the H1 tag 17. URL optimization • 4. The length of the page 18. URL structure optimization • 5. Canonical tag 19. Internal links • 6. Image optimization 20. Eternal links • 7. Content updates 21. Page loading speed • 8. Outbound links 22. Mobile friendliness • 9. Inbound links • 10. Keyword in URL • 11. Sitemap • 12. Google search console integration • 13. Content of page • 14. Linkable content

  10. Keyword in the title tag • The title tag tells the search engine and users about your content. It provides an accurate description of the content, which makes it an important relevancy signal for a search engines. So, one can incorporate relevant keywords in the title tag that represents your content and thus can assist search engines and users in understand what they are going to read and accordingly to improve its ranking.

  11. Keyword in meta description tag • It is a summary or snippet of your page, which is displayed on search engine result pages below the URL. You may include your keywords in this and make it more relevant, appealing, and informative to search engines and users and thus can more clicks on your link.

  12. Keyword in the H1 tag • It is also a relevance factor that introduces your page or acts as a description of your page. So, you may also include your main keywords in the H1 tag to improve its ranking.

  13. The length of the page • Today, the users don’t get satisfied with basic information; instead, they want to be educated by reading all the possible information about a topic. The search engine, therefore, prefers lengthy pages to rank first as the longer pages can cover more aspects o your topic.

  14. Canonical tag • You should use the canonical tag when you have two URLs with similar content. This tag prevents the issue o duplicate content as it tells google that one URL is equivalent to another, so the pages with the same content are not different and they belong to the original page.

  15. Image optimization • Along with the text, images should also be optimized by using all text, caption and description, and more. Furthermore, don’t name your image as ‘image1.jpg’ instead use descriptive filenames, or for example, ‘women-driving-car.jpg.’

  16. Content updates • Search engines prefer freshly updates content. So, keep adding more information to the site and update the old pages if required.

  17. Outbound links • You can use outbound links to send users to another websites if you want to provide more information

More Related