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Read more about Microsoft announces $500 million go-to market program for start-ups on Business Standard. Indian startup ecosystem is a focus area for us: Microsoft India MD
market program for start-ups
Global technology giant Microsoft on Thursday announced the launch of a $500
million program that delivers access to technology, go-to-market and community
benefits to help startups grow their customer and revenue base.
“We are committing $500 million over the next two years to offer joint sales
engagements with startups, along with access to our technology, and new
community spaces that promote collaboration across local and global
ecosystems,” said the company in a note.
While the company did not give out any specific numbers for investments in India,
Microsoft India MD Anant Maheshwari told Business Standard that Microsoft has
been part of the startup ecosystem in a big way from early stages right up to
when the companies start achieving full scale.
“We see start-ups and unicorns as customers. It’s a focus area for us to do a lot of
work with these companies in India as many of them are now reaching scales
where they are looking for tech solutions beyond pure play infrastructure,” said
He added that Microsoft’s accelerator in Bengaluru is amongst the most
successful startup accelerators across the country and it works with many
different companies in the early stage of their development. Microsoft is deeply
engaged with the developer community to provide capabilities and toolkits to
create their offerings and products, he said.
The Microsoft for Startups program will provide startups with up to $120,000 in
free Azure credits, enterprise grade technical support and development tools like
supporting the languages of their choice, such as Node.js, Java and . NET. In
addition, qualified startups will also get access to productivity and business
applications, including Office 365 and Microsoft Dynamics 365.
The program will connect qualified startups with new customers and channel
partners through over 40,000 Microsoft sales representatives and hundreds of
thousands of partners, build on a cloud platform to connect them to existing and
new Microsoft initiatives.
“The overall startup ecosystem in India is maturing.
We are definitely serving them as they reach scale like a Flipkart, Ola or
Paisabazaar. But there is a very strong approach to serving them in the early
stages,” said Maheshwari. They are looking for AI enabled intelligent cloud and
modern ways to collaborate with their workforce, he added.
Among the most successful incubates of Microsoft’s accelerator program in India
is health and fitness startup HealthifyMe which recently secured $12 million
Series B funding.
Microsoft became the exclusive public cloud computing partner for Indian
ecommerce giant Flipkart a year ago. Within months of this partnership Microsoft
Corporation joined the likes of Tencent and eBay in investing around $1.4 billion
in Flipkart which is the largest funding wins in recent times.
In November, cab aggregator Ola announced their partnership with Microsoft
Azure as the preferred cloud service provider for Ola’s connected car platform.
Earlier in the week, financial advisory platform Paisabazaar announced a similar
partnership with Microsoft to move their entire infrastructure to Microsoft Azure
The prestigious accelerator program has so far incubated about 130 startups in
India and over 750 startups globally. Microsoft also recently announced their
partnership with Accenture Ventures to assist growth stage start-ups in the
Microsoft is also part of NASSCOM’s 10000 startups toolkit alongside other tech
companies like Amazon, IBM and Google in offering exclusive technology support.
Article By - Business Standard