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Read more about Microsoft announces $500 million go-to market program for start-ups on Business Standard. Indian startup ecosystem is a focus area for us: Microsoft India MD

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microsoft announces 500 million go to market

Microsoft announces $500 million go-to

market program for start-ups

Global technology giant Microsoft on Thursday announced the launch of a $500

million program that delivers access to technology, go-to-market and community

benefits to help startups grow their customer and revenue base.

“We are committing $500 million over the next two years to offer joint sales

engagements with startups, along with access to our technology, and new

community spaces that promote collaboration across local and global

ecosystems,” said the company in a note.

While the company did not give out any specific numbers for investments in India,

Microsoft India MD Anant Maheshwari told Business Standard that Microsoft has

been part of the startup ecosystem

been part of the startup ecosystem in a big way from early stages right up to

when the companies start achieving full scale.

“We see start-ups and unicorns as customers. It’s a focus area for us to do a lot of

work with these companies in India as many of them are now reaching scales

where they are looking for tech solutions beyond pure play infrastructure,” said


He added that Microsoft’s accelerator in Bengaluru is amongst the most

successful startup accelerators across the country and it works with many

different companies in the early stage of their development. Microsoft is deeply

engaged with the developer community to provide capabilities and toolkits to

create their offerings and products, he said.

The Microsoft for Startups program will provide startups with up to $120,000 in

free Azure credits, enterprise grade technical support and development tools like

supporting the languages of their choice, such as Node.js, Java and . NET. In

addition, qualified startups will also get access to productivity and business

applications, including Office 365 and Microsoft Dynamics 365.

The program will connect qualified startups with new customers and channel

partners through over 40,000 Microsoft sales representatives and hundreds of

thousands of partners, build on a cloud platform to connect them to existing and

new Microsoft initiatives.

“The overall startup ecosystem in India is maturing.

We are definitely serving them as they reach scale like a Flipkart, Ola or

Paisabazaar. But there is a very strong approach to serving them in the early

stages,” said Maheshwari. They are looking for AI enabled intelligent cloud and

modern ways to collaborate with their workforce, he added.

Among the most successful incubates of Microsoft’s accelerator program in India

is health and fitness startup HealthifyMe which recently secured $12 million

Series B funding.

Microsoft became the exclusive public cloud computing partner for Indian

ecommerce giant Flipkart a year ago. Within months of this partnership Microsoft

Corporation joined the likes of Tencent and eBay in investing around $1.4 billion

in Flipkart which is the largest funding wins in recent times.

in november cab aggregator ola announced their

In November, cab aggregator Ola announced their partnership with Microsoft

Azure as the preferred cloud service provider for Ola’s connected car platform.

Earlier in the week, financial advisory platform Paisabazaar announced a similar

partnership with Microsoft to move their entire infrastructure to Microsoft Azure

cloud services.

The prestigious accelerator program has so far incubated about 130 startups in

India and over 750 startups globally. Microsoft also recently announced their

partnership with Accenture Ventures to assist growth stage start-ups in the


Microsoft is also part of NASSCOM’s 10000 startups toolkit alongside other tech

companies like Amazon, IBM and Google in offering exclusive technology support.

Article By - Business Standard