1 / 16

Introduction to Google Search Console

Overview of what Search Console is and why it's important for SEO.<br>

prisha9
Download Presentation

Introduction to Google Search Console

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Himanshi Soni

  2. What is Google search console ? • Google Search Console is a free tool provided by Google that helps website owners, SEO professionals, and developers monitor and improve their site's presence in Google Search results. • It allows you to 1 Track how Google views your website 2 See how your site is performing in Google Search 3 Check which search queries bring users to your site. 4 Submit sitemaps and individual URLs to be crawled. 5 Fix indexing issues 6 Get alerts when Google detects 7 Analyze backlines 8 Test and improve SEO with tools like the URL inspection tool. 9 Analysis traffic data such as a click, impression and ranking

  3. What is Google search console Important?? • Help you to understand Google view of to your website ,including how pages are crawled, index and ranked • Alerts you when Google encounters errors or penalties on your site. • Let’s you track search traffic trends over time • Essential for maintaining 1 Site health 2 Search visibility 3 User experience • . GSC is crucial for protective site optimization, rather then reacting to performance drops after they happen.

  4. 🔑 Key Features of Google Search Console

  5. Performance Report

  6. Key Metric 1 Total Clicks : Number of times users clicked your site in Google Search results. 2Total Impressions : How often your site appeared in search results (was “seen” by users). 3Average CTR (Click-Through Rate) : The percentage of impressions that resulted in clicks. (Clicks ÷ Impressions × 100) 4Average Position : Your site’s average ranking position for queries in Google Search. • Filters You Can Use • You can break down performance data by • Search Type: Web, Image, Video, or News • Date Range: Compare performance over days, weeks, or months • Queries: See what search terms brought people to your site • Pages: Find which URLs get the most clicks or impressions • Countries: Analyze traffic from specific regions • Devices: Desktop, Mobile, Tablet • Search Appearance: Rich results, AMP pages, videos, etc.

  7. Index Coverage Report • Shows which pages on your site are indexed, and which are not, including • CATEGORIES 1 Error : Pages that couldn’t be indexed • due to critical issues(404s) 2 Valid with warnings : Pages indexed but have issues. 3 Valid : Successfully indexed pages. 4 Excluded : Pages not indexed (deliberate or due to setting) • Regularly reviewing this ensure maximum visibility of content

  8. URL Inspection Tool • Check how Google views a specific page. • View current index status last crawl date or any crawl issues • FEATURES 1 live test the URL to see real crawl ability. 2 see if page is mobile friendly. 3 checked structured data (schema markup) 4 allows you to request indexing for new or updated pages.

  9. SITEMAP XML files that list your important URLS help Google discover new pages faster ,especially on large website. submit via GSC –sitemap-enter URL

  10. Robot.txt taster • Check whether specific URL are being blocked by your sites robot file. • Useful for diagnosing crawling issues • Best practice • keep your sitemap updated. • don’t block important recourse like java script or css. • crucial for crawl efficiency and disscoverybillty

  11. 🚀 Core Web Vitals Metric Keys • 1. LCP (Largest Concertful Paint) • 2. FID (First Input Delay) • 3. INP (Interaction to Next Paint) • 4. CLS (Cumulative Layout Shift) • "metrics": { • "cumulative_layout_shift": { "percentile": 0.05 }, • "interaction_to_next_paint": { "percentile": 180 } • } • GSC report includes: • 1 mobile vs. desktop performance • 2 URLS grouped by “poor,” need Improvement, or “good” • Improving core Web Vital often requires: • 1 Image optimization • 2 Reducing JavaScript • 3 Using CDM

  12. Manual action • 1 Applied when google review a site and find violation of its quality guidelines. • 2 Example: keywords stuffing, unnatural backings, hidden text. • 3 site may be demoted or removed from search results. • Security issues • 1 google flags problem like : malware , Fishing attacks, Hacked content.

  13. External link(backlink): • 1 who links to you • 2 which pages get the most links • 3 top liking Anchor texts • Internal links: • 1 pages that receive the most internal links • 2 helps with page authority distribution • Useful for: • 1 identifying link-building opportunities • 2 removing spammy or broken backlinks • 3 optimizing internal navigation

  14. Best Practices for GSC Usage • Loging weekly to catch issues early. • Check both desktop and mobile performance . • Submit sitemap after: • 1 new content launches • 2 major structural changes • Regularly audit: • 1 crawl errors • 2 mobile usability • 3 core web vitals • Intergrade with tool like: • 1 google tag manger • 2 google analytics • 3 SEO platforms

  15. Thankyou for your time

More Related