A lot of website has lost their glory in the past year or two because of Google’s changes which removed all the automated backlinks and spam. Almost all of the top websites were reconsidered and literally changed their strategies because of these changes. In fact, a lot of them have not yet recovered. But those who learned their lesson and changed their methods, they have risen up from ground and soared on high once again.
Google Panda was made to get rid of low quality contents from highest ranks in search engines. This would include spun and auto-made articles as well as PDF files and other publications. The first edition of this was on 2011 and another update was made later that same year. The biggest hit was received by article directories that were not following the right road and publish only high quality contents placed in the right category. These were then labeled as “content farms”, only the good ones survived the ordeal.
Ezinearticles in particular though were affected at first stood strong. The reason is how they really filter the articles being submitted to their site. They may also have changed some of their methods. Penguin update on the other hand was done on April 2012 which was more cleaning the spam. It targeted sites that were trying to get high ranks with the use of software, link buying etc. Those who did their methods the right way were not affected much but those who had higher number of backlinks really suffered.
Search engines make mistakes at times. That’s the reason why they make changes and updates. This is being done to make their services more reliable and trustworthy to their users. There will be future updates and it’s rumored that in 2013, this year, Google Zebra is going to come. Although not much of this have been known to be true but web owners are warned to really make a well-outlined and strategically designed SEO, focus on relevant keywords, categories and of course contents.
This update is more likely to catch on sites that are getting their contents from other websites, love spinning and automatic link building as well as those who are spamming social media with irrelevant links and creating fake profiles for sharing links. Now, this is what will probably happen after these updates. This should be the things every website owners should work on. They should get original, well-written contents for their website. They should get links from relevant authority sites. They should avoid buying links or do automatic link building. They should post their articles in most relevant categories.
They should use LSI or Latent Semantic Indexing Keywords and not stuff their keywords on their contents. And lastly, they should get the best proficient, native SEO article writer. This particular knowledge is the only way we can survive the war on search engines. Know more about this by contacting Digital Organics and get more information. For more information visit this link.