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The Premium Lifestyle Brand in Electronic Retailing

The Premium Lifestyle Brand in Electronic Retailing. Fall 2009. Be Good to Yourself. It’s Good Business. Who We Are: It’s All About the Customer. One company. One brand. Multichannel retailer on TV and Web - Broadcast into 73 million homes - Simulcast live on ShopNBC.TV

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The Premium Lifestyle Brand in Electronic Retailing

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  1. The Premium Lifestyle Brand in Electronic Retailing Fall 2009 Be Good to Yourself. It’s Good Business.

  2. Who We Are:It’s All About the Customer

  3. One company. One brand. Multichannel retailer on TV and Web • - Broadcast into 73 million homes • - Simulcast live on ShopNBC.TV • - ShopNBC.com top e-commerce site Differentiated value proposition - Strategic relationship with GE & NBCU - Premium lifestyle merchandise with upscale price point: $112 - Destination and authority for: home, fashion, jewelry and beauty Building brands, awareness and buzz - Tell your story to 1 million customers - Complement your brick & mortar traffic - Free advertising + quick product launches Be Good to Yourself. It’s Good Business.

  4. Strategic Partnerships Strong ties to leading entertainment networks and companies. 4 Be Good to Yourself. It’s Good Business.

  5. ShopNBC “Anywhere” ShopNBC.com ShopNBC.TV ShopNBC on TV ShopNBC Mobile Product Video Social Media 5 Be Good to Yourself. It’s Good Business.

  6. Our Vision - Mission As the premium lifestyle brand in electronic retailing… Vision: Be the authority and destination for home, fashion, jewelry, and beauty shoppers Mission: Surprise and delight the customer at every interaction with the better things in life 6 Be Good to Yourself. It’s Good Business.

  7. Our Premium Brand Position Nordstrom SHOPNBC HIGH AVERAGESELLINGPRICE Target QVC HSN Walmart LOW DOWNMARKET UPSCALE 7 Be Good to Yourself. It’s Good Business.

  8. Our Merchandise Mix Be Good to Yourself. It’s Good Business.

  9. Our Loyal, Active Customers • Demo- and Psychographics • Primarily female • Range 35-64 years old • Average income over $70K • Has a taste for the good life • Fashion forward taste • Wants authenticity and proud of shopping on TV and online • Craves excitement and newness • Loves the story behind the product • Wants to be educated • Looks to be transformed • Embraces the community of shopping on TV and online Phyllis TV Shopper $675/yr Aged 64+ Empty nester Bonds with Hosts Active Aspirational Margot Online Buyer $564/yr Aged 34-49 Young Professional Catalog & Online Shopper Product Savvy Knows Latest Trends Jacky Converged $2,423/yr Aged 50-63 Active Mom Suburban Smart Updated Fashion & Style 9 Be Good to Yourself. It’s Good Business.

  10. Why They Watch • Transformations • Education • Demonstrations • Girl Talk • Community • Unique • Exclusive Offers • Smart shopping • Convenience 10 Be Good to Yourself. It’s Good Business.

  11. What They Read & Watch 11 Be Good to Yourself. It’s Good Business.

  12. Where Else They Shop 12 Be Good to Yourself. It’s Good Business.

  13. Driving Sales, Building Brands • Bring your brand to life with words and pictures… • …on TV, online, and through ShopNBC’s multi-channel marketing opportunities. • Programming into 73 million home • Cross promos on NBCU properties • Daily “Our Top Values” & “Once-Only’s” • Email campaigns to target customers • Internet search marketing • Video and mobile e-commerce • Direct mail to target customers • Continuity programs • Special events and holiday sales • PR and social media outreach 13 Be Good to Yourself. It’s Good Business.

  14. Our Categories

  15. Fashion & Accessories Brands 15 Be Good to Yourself. It’s Good Business.

  16. Beauty and Skincare Brands 16 Be Good to Yourself. It’s Good Business.

  17. Jewelry and Watch Brands 17 Be Good to Yourself. It’s Good Business.

  18. Home and Electronics Brands Mitsubishi 18 Be Good to Yourself. It’s Good Business.

  19. Success Stories:Driving sales by the minute

  20. success story:Mind-Blowing Sales per Minute Special Event: Must Watch Seven Day Event Generated $5 Million in Sales “Our luxury watch brand Invicta experiences an off-network lift in sales of approximately 20% within 24-48 hours of our shows appearing on ShopNBC.” –Eyal Lalo, President and CEO The Invicta Watch Group Invicta Reserve Men’s Lupah $546K in 40 minutes $13,575per minute 20 Be Good to Yourself. It’s Good Business.

  21. success story:Launching Brands, Driving Traffic Event: Horst Rechelbacher's Intelligent Nutrients Debut “After our debut of Intelligent Nutrients on ShopNBC – products made with certified organic, food grade, and non-toxic ingredients designed to nourish the mind, body and soul from the inside out – online sales for our company saw a 15% increase.” – Horst Rechelbacher Founder of Intelligent Nutrients Founder of Aveda 21 Be Good to Yourself. It’s Good Business.

  22. An Innovative Future,Through Innovative Leadership

  23. Innovative Future Interactive TV & HiDef Mobile Platform International Growth Expansion of Logistics 23 Be Good to Yourself. It’s Good Business.

  24. Logistics Infrastructure • FULFILLMENT • Facility is 262,000 sqft. • Process 50,000 units per day • Ship 6 days a week • Use FedEx, UPS, and USPS • High security levels and protocols • Intelligent warehouse systems and automation • ORDER CAPTURE • Service over 6,000 order calls per hour • Flexible order taking capacity to manage volume volatility • Capture orders via automated, Internet, live • Take orders 24 hours a day 24 Be Good to Yourself. It’s Good Business.

  25. Seasoned Leadership Randy Ronning, Chairman of the Board Over 140 years of combined multichannel leadership experience with proven track record of success Be Good to Yourself. It’s Good Business.

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