In the heart of Southlake, Texas—between the bustling cities of Dallas and Fort Worth—stands a company that has quietly, yet powerfully, transformed how businesses communicate their presence. Priority Signs & Graphics isn’t just a sign company; it’s a story of entrepreneurial spirit, creative mastery, and an unwavering dedication to elevating brands across the DFW metroplex and beyond.
The Beginning: From Vision to Venture
Founded in 2013, Priority Signs & Graphics began as a small business with a big dream. Its founders, Curt and Janice Horak, recognized a gap in the local market for high-quality, fully custom signage that didn’t just meet expectations—but exceeded them. With Curt’s background in operations and management, and Janice’s knack for customer service and detail, they set out to build something more than just a business. They envisioned a company that would bring visibility and credibility to other businesses.From humble beginnings in a modest facility, the team started small—offering basic signage solutions and slowly gaining the trust of local business owners, one project at a time. But their attention to detail, honest communication, and deep respect for the brands they worked with quickly set them apart.
Growth Fueled by Service
As demand grew, so did the capabilities of Priority Signs & Graphics. What started as a print-and-apply shop evolved into a full-service sign manufacturing company offering design, fabrication, permitting, and installation—all in-house. Unlike many competitors that outsource large portions of their process, Priority invested heavily in their own production capabilities, empowering their team to have full quality control from concept to completion.Today, their Southlake facility spans thousands of square feet and is outfitted with the latest technology in printing, CNC routing, channel letter bending, and LED integration. This technological advantage, however, is only one part of what drives the company forward.
At the heart of it all is service—a word that means much more than just completing a job. For the Priority team, service means listening to clients' needs, solving complex signage challenges, managing municipal sign code compliance, and ensuring that every install meets their rigorous quality standards. They take ownership of each step in the process, treating their clients’ businesses like their own.
A Team That Makes It Happen
Today, Priority Signs & Graphics employs a diverse and highly skilled team of nearly 30 individuals, including graphic designers, fabricators, project managers, and installation experts. Each member brings a unique set of skills and an aligned purpose: to deliver signs that make businesses shine—literally and figuratively.The team culture reflects values of accountability, communication, and creativity. Internally, collaboration is not optional—it’s essential. From brainstorming sign concepts to executing precision installations on tight timelines, their synergy is a defining characteristic of the company’s success.
This cohesive internal operation allows them to handle everything from single-location signs to complex multi-site branding rollouts across Texas and even nationwide. Whether it’s a towering pylon sign along a busy freeway or a sleek acrylic logo behind a reception desk, the Priority team handles each project with precision and pride.
A Wide Range of Custom Signage Solutions
One of the company’s most celebrated strengths is its versatility in sign types and applications. Their offerings include:- Illuminated Signs (Channel Letters, Lightboxes, LED Signs)
- Monument & Pylon Signs
- Vehicle Wraps & Graphics
- Lobby & Office Signage
- Wayfinding & ADA-Compliant Signs
- Construction & Real Estate Site Signs
- Wall Murals & Vinyl Graphics
- Digital Display Integration
Each project is customized to fit the client’s brand, location, and marketing goals. The design team works closely with clients to translate ideas into visual impact, creating signage that doesn’t just inform—it engages, inspires, and drives business.
Permitting and Project Management Made Easy
Anyone who’s worked with commercial signage knows that sign code compliance can be one of the most frustrating and time-consuming parts of a project. Cities across the DFW area all have their own regulations, application requirements, and approval processes.Priority Signs & Graphics takes that stress off the client’s plate. Their experienced permitting team knows the ins and outs of municipal codes across North Texas, allowing them to efficiently manage the red tape so clients don’t have to. Combined with project managers who keep timelines tight and communication clear, this approach ensures smoother, faster, and more predictable project outcomes.
Local Impact, National Reach
Though rooted in the local community of Southlake, Priority’s impact extends well beyond. They serve clients across the entire Dallas–Fort Worth area and frequently manage signage for regional and national brands with multiple locations.Their client base includes businesses of all sizes—from mom-and-pop shops to corporate headquarters, healthcare providers, schools, retail centers, restaurants, and real estate developers. No matter the size of the project, the mission stays the same: create signs that help businesses grow.
More Than a Sign Company: A Community Partner
Priority Signs & Graphics is deeply committed to the Southlake and greater DFW community. Over the years, they have supported numerous local organizations, chambers of commerce, and charitable initiatives. They believe that strong communities are built when businesses give back—not just financially, but by contributing to the visual landscape and helping fellow entrepreneurs thrive.Curt and Janice continue to remain active in the business, ensuring that every project still reflects the company’s founding values of quality, integrity, and service. Their leadership has created a workplace culture that values people—both clients and employees—and seeks long-term relationships over short-term gains.
The Future of Priority As the sign industry evolves with new materials, lighting technologies, and digital integrations, Priority Signs & Graphics is poised to lead the way. Their dedication to continuous improvement—through both innovation and craftsmanship—ensures that they’ll remain a trusted partner to businesses for years to come.
From their early beginnings to their current status as one of the most respected sign companies in North Texas, one thing remains unchanged: they put their clients’ priorities first. And that’s not just a slogan—it’s their name.
Partner with Priority
If your business is looking for signage that makes a powerful first impression, backed by a team that treats your brand with care and professionalism, Priority Signs & Graphics is ready to help.Contact them today to schedule a consultation or learn more about their full range of signage solutions. Whether you're opening a new location or refreshing your brand, they’ll help you stand out in all the right ways.
🔗
📍 Serving Dallas, Fort Worth, Southlake, and beyond.
