Observation. What you see is what you get. Observation Research Defined. Observation research can be defined as the systematic process of recording the behavioral patterns of people, objects, and occurrences without questioning or communicating with them. Observational Situations.
What you see is what you get
Observation research can be defined as the systematic process of recording the behavioral patterns of people, objects, and occurrences without questioning or communicating with them.
People watching people Observers stationed in supermarkets watch
consumers select frozen Mexican dinners.
The purpose is to see how much comparison
shopping people do at the point of purchase.
People watching Observer stationed at an intersection counts
phenomena traffic moving in various directions.
Machines watching Move or videotape cameras record behavior
people as in people-watching-people example.
Machines watching Traffic-counting machines monitor traffic phenomena flow.
Human behavior or physical Shoppers movement
action pattern in a store
Verbal behavior Statements made by
airline travelers who wait
Expressive behavior Facial expressions, tone of
voice, and other form of
Spatial relations How close visitors at an
and locations art museum stand to paintings
Temporal patterns How long fast-food customers
wait for their order to be served
Physical objects What brand name items are
stored in consumers’ pantries
Verbal and Pictorial Bar codes on product packages