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National Aeronautics and Space Administration. 4. ESMD’s New Commercial Development Approach “Encouraging Commercial Space Capabilities”. Ken Davidian Lead, Commercial Development Policy Exploration System Mission Directorate 16 June 2008. ESMD C3PO. ESMD CxP. ESMD ACD. Misc. GSFC JPL

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4 esmd s new commercial development approach encouraging commercial space capabilities

National Aeronautics and Space Administration

4. ESMD’s New Commercial Development Approach“Encouraging Commercial Space Capabilities”

Ken DavidianLead, Commercial Development Policy

Exploration System Mission Directorate

16 June 2008

slide2

ESMD

C3PO

ESMDCxP

ESMD

ACD

Misc

GSFC

JPL

DFRC

JSC

ARC

Space Portal,

ACES, Code V

HQ

ESMD, OGC, Proc,

SOMD, IPP,

Woodward

Stone

Laurini

Denkins

Rasky

Joshi

Land

Kelso

Schier

Huntsman

Del Frate

Schubert

Leshner

Craig

Timm

Karcz

Smith

Petro

Nall

Voigt

Pittman

Madzsar

Lockyer

Casas

Lambing

Smith

Turcotte

Schmidt

Coughlin

Siegel

Graham

Scherbenski

Shaw

Grady

Yip

Ball

Davidian

Stevens

ESMD

Advisors

GRC

MSFC

LaRC

KSC

CommercialSpace Transportation SystemsWorkshops

presentation overview
Presentation Overview
  • Understanding The Changing Landscape
  • Adopting A New Approach
  • Implementing the Policy
  • But First, A Story…
slide4

As of January 2008, Virgin Galactic has 200 customers and over $30 million insecured deposits.

Exploration Systems Mission Directorate

Commercial Development Policy (ECDP)

ESMD-CDP-09.07-Revision -

markets meeting nasa s needs
Markets Meeting NASA’s Needs
  • Vision: Realization of Global Exploration Strategy Goal “Economic Expansion”
    • Private Sector Meets NASA’s Needs
    • Better Performance, Higher Efficiency, and Lower Cost, Through Open, Fair Competition
    • Economic Sphere Increases as NASA Extends its Reach to Moon and Beyond
  • Value to Program Managers
    • Increase Performance, Sustainability
    • Decrease Cost, Risk
targeted barriers of entry

Demand

Investment

Supply

Targeted Barriers of Entry

Technology Development

IP

owned by

with royalties to

who develop

employs

leading to

NASA

Researchers

Technologies

if initial success, seeking more funds from

licensed to

Entrepreneur

seeking start-up funds from

running the

Customers & Profits

working with

Venture Capitalists

helping grow the

attracting

permitting

USG Agencies

Angels

to the

selling the

Goods & Services

providing initial funds for

Start-up Company

providing next level of funding for

ROI

producing

A $20M Company

if successful, becoming

for the

if enough, leading to

A Growing Company

sold by

IPO, M&A

if Round B-C successful, becoming

Capability Demonstration

actions targeting barriers
Actions Targeting Barriers
  • Investment Barriers
    • “Skin In The Game”
    • Be Supportive of New Space Markets
  • Supply Barriers
    • Pay for Capability Demonstrations
    • Minimize Claim to Intellectual Property
  • Demand Barriers
    • Follow Lead of Private Sector
    • NASA a Reliable Customer
    • Use Creative Programmatic Structures
ecdp implementation
ECDP Implementation
  • Scope of Programmatic Initiatives
    • NASA Exploration Architecture Parts
    • Non-NASA Exploration Architecture Parts
    • Other Capabilities That Support NASA
    • Exclusions
ecdp implementation1

Exploration Roadmap: A New View

25…

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

Participation agreements

  • Unpressurized rover
  • Advanced, long-duration habitation
  • Logistics rover
    • Augmented, high bandwidth satellite comm/nav
    • Materials identification and characterization
    • Lunar mapping
    • Basic environmental data
    • Flight system validation (descent and landing)
    • Instrumentation
    • Small sats

Lunar Outpost Buildup

Participation architecture development

  • Habitats, basic power systems
  • Unpressurized rovers
  • Logistics resupplies
  • Surface mobility
  • Augmented power systems
  • Pressurized rovers
  • Augmented comm/nav

Risk Reduction Activities for Ops

  • Logistics rover
    • Augmented, high bandwidth satellite comm/nav
  • ISRU demonstration
  • Logistic resupplies

Risk Reduction Activities Post Human Landing

  • ISRU production
  • Augmented power systems
  • Pressurized rover
  • Long duration surface suits
  • Drills, scoops, sample handling, etc.
ECDP Implementation
  • Scope of Programmatic Initiatives
    • NASA Exploration Architecture Parts
    • Non-NASA Exploration Architecture Parts
    • Other Capabilities That Support NASA
    • Exclusions
questions and analyses
Does This Meet a NASA Need?

NASA Needs Analysis

Is This Feasible In The Near-Term?

Time-Phased Industry Sector Analysis

Do Non-NASA Customers Exist?

Market Analysis

Is This Worthwhile To NASA?

Cost-Benefit Analysis

Questions and Analyses
summary
Summary
  • Adopting A New Approach
  • Implementing the Policy
  • Google “esmd commercial development policy”
  • Please Provide Comments To:
    • Ken Davidian
    • Telephone: 202-358-0748
    • Email: kdavidian@nasa.gov