Best Real Estate Marketing Materials You Need Right Now

1. Best Real Estate Marketing Materials You Need Right Now Real estate agents have been helping people buy and sell properties for a long time. But in this fast paced world where technology is progressing with every second, it is all about being innovative and finding easier ways to reach a larger audience in less time. You need to up your online game to make sure that you potential customers can find you online as well as offline. Because of the rise in the competition, it is also important to stand out from the crowd. A real estate company now needs innovative ways to grab the attention of its customers. You cannot use the cookie- cutter marketing tactics of the past anymore, you need to do something different so that you can get an edge over your competition. Marketing materials help in establishing a remarkable market presence. It is vital for your business to find a good supplier for all the marketing materials you need to promote your company. You can find a good supplier by searching on the internet. You can research about the services of the company you are interested to work with and order the relevant marketing material according to your needs. It is advisable to check their website and request a few samples to check the quality of their products. Given here are the 6 best real estate materials that are mandatory to have for any good real estate agency: Business Cards: One of the most popular and age old real estate marketing tactics is to exchange business cards with people. It is a small and yet powerful thing since you can give it to people you meet or even attach it to other marketing materials you are distributing to your customers. If you have done the design right and provided all the required information including your office address, email, website, contact number, etc., people are more likely to contact you. Vertical business cards, transparent plastic cards, etc. are really popular these days. Make sure to get them designed by a professional so that they look visually-appealing. The colour scheme must also match your brand and it is desirable to have your logo printed promptly on the business card. It can be a clever branding trick that many others do not know about. Leaflets and Flyers: You can take any one of the popular real estate agents leaflet templates and personalise them to make marketing easier for you. These leaflets and flyers immensely help in spreading the word about your services and promotional offers. This is because they give you various attractive tools to attract new trade or a new client. These templates and leaflets are quite pocket-

2. friendly as well. They are available in thousands of shapes, sizes, and styles that you can choose based on your preferences. These leaflets are completely personalised and have your own brand logo clearly visible on the top. You can also create a customised marketing campaign at a competitive price, without compromising on quality. Make note of the paper used, printing standards, images, content, etc. to ensure that you send out the best possible leaflets to your clients and hence, ensure the success of the campaign. Newsletters: Newsletters and property bulletins help you build your brand locally and differentiate your agency from others. Real estate agents use newsletters and property bulletins provide an opportunity to establish a significant presence in the market place by displaying a range of properties for sale and a record of success stories. Editorial and sales messages can also be incorporated along with the newsletters to leave a long-lasting impact on the readers. You can hire a graphic designer and get a newsletter design that catches the eye. You can choose to share the e-newsletter with the people who have signed up for your mailing list and post the newsletter to other potential customers. Make sure to check out a few newsletters of your competitors to see how you can stand out from them. Folders: All the good and influential real estate agencies in the market opt to use customised folders. Estate agents folders are available in various formats to suit different requirements and budgets. A quality estate agent folder can be a great aid in a professional presentation and is a perfect option to leave behind after a valuation. They are available in a choice of finishes including matt or gloss lamination, spot UV varnish, etc. It completely depends on you to choose the type of folders you want for your agency. Different artworks and designs are available standard prices both online as well as in offline stores. Usually, the design is kept simple so that the essence of the company’s profile along with the logo and other branding elements do not get lost. Personalised Stationery: Many real estate companies underestimate the power of corporate gifting and personalised stationery. Whether it is letterheads, property detail sheets, notepads, pens, or compliments slips, these stationery items become powerful marketing tools. They enter the subconscious of your customers without being too obvious and help in building trust with your brand and company. Make sure to use your logo and brand name in addition to a few other details for proper branding. You can also use personalised stationery for gifting. It is essential to keep the design attractive and yet simple. You can also choose to hand out business cards along with these gifts. Selling and Letting Guides: One of the least used marketing materials is the real estate selling guides and letting guides. Professionally designed selling and letting guides are beautiful to look at and also contain important information for the customers. You can leave them behind after valuation to let it speak volumes about your company even after you have left. It is essential that it contains relevant information presented in an interesting way whether you go for 8-page, 16-page or larger versions. You can also get Estate Agent Terms and Conditions Templates from these companies. When the marketing tools you use have the right branding and contain relevant information, they can boost your real estate business immensely.