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Boston CDBG Awareness Campaign: Strengthening Neighborhoods Together

Learn about the impactful campaign to promote the significance of CDBG funds in Boston neighborhoods. Utilizing a mix of traditional and social media tactics, the initiative raised awareness and engaged stakeholders effectively. The campaign featured a high-profile launch event, active social media presence, and distribution of printed materials in various districts. Through strategic partnerships and media coverage, the campaign generated significant impressions and engagement, laying the groundwork for future initiatives. Follow @BostonNeighbor on Twitter & City of Boston Dept. of Neighborhood Development on Facebook for updates.

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Boston CDBG Awareness Campaign: Strengthening Neighborhoods Together

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  1. #WeAreCDBG

  2. Campaign overview Goal • Raise awareness of the importance of CDBG funds to the stability of Boston's neighborhoods. Strategy • Mix of communications tools • Conventional • Social • Printed collateral • Social media to connect stakeholders: government to community • Leverage extant resources and relationships • Boston Main Streets • Women on Main • Intergovernmental Relations team to secure principals

  3. Campaign overview Tactics • High-profile launch event with media coverage • Twitter campaign with hashtags • Facebook support of campaign • Distribution of printed collateral in Main Streets districts to support campaign • Continuation of campaign through Community Development Week

  4. kickoff Mayor Menino kicked off the effort with a Tweet announcing the kickoff event and a hashtag: #WeAreCDBG.

  5. Live-tweeting event

  6. Principal support on twitter Build momentum with support from: • @MayorTomMenino • @SenWarren • Regional HUDSecBarbara Fields (@bgf0623)

  7. media coverage Based on press release, Boston Herald wrote day-of feature story on the event and campaign

  8. Social media momentum Business owners re-tweeted hashtag + photos through the event into the following days. We asked our Main Streets districts to support the campaign

  9. Facebook support for Twitter campaign Created "shareables" for DND Facebook page Asked other Main Streets businesses to support our efforts by tagging their tweets #WeAreCDBG.

  10. Continued engagement Built engagement and momentum by posting event photos + tagging attendees

  11. Printed collateral • Created postcards to distribute at the event • Asked Main Streets businesses to distribute • Cards asked customers to tweet support for CDBG + its importance

  12. Outcomes • Estimate that #WeAreCDGB campaign garnered 168,994 impressions, with more than 150 uses of the hashtag. • This is a replicable strategy, which we will roll out again next year to improve our results.  To follow us: • Twitter: @BostonNeighbor • Facebook City of Boston Department of Neighborhood Development

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