northeast beef promotion initiative l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Northeast Beef Promotion Initiative PowerPoint Presentation
Download Presentation
Northeast Beef Promotion Initiative

Loading in 2 Seconds...

play fullscreen
1 / 9

Northeast Beef Promotion Initiative - PowerPoint PPT Presentation


  • 99 Views
  • Uploaded on

Northeast Beef Promotion Initiative. Foodservice Committee Update 2009 Cattle Industry Annual Convention. FY 2008 Recap . New Foodservice Relationships – 30 Restaurant Shows Attended – 2 Flat Iron Chef Competition Restaurant Partnership Promotions – 4 Charlie Brown’s Steakhouse (2)

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Northeast Beef Promotion Initiative' - presley


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
northeast beef promotion initiative

Northeast Beef Promotion Initiative

Foodservice Committee Update

2009 Cattle Industry Annual Convention

fy 2008 recap
FY 2008 Recap
  • New Foodservice Relationships – 30
  • Restaurant Shows Attended – 2
    • Flat Iron Chef Competition
  • Restaurant Partnership Promotions – 4
    • Charlie Brown’s Steakhouse (2)
    • Hoss’s Steak House
    • GreenLeaf Grille
  • Beef Backer Award Winners – 2 regional; 1 national*
    • Charlie Brown’s Steakhouse – chain*
    • Maloney & Porcelli – independent
  • Total Expenses (Direct, Compensation, Overhead)
    • $92,175.18 (Budgeted $100,000)
greenleaf grille promotion recap
GreenLeaf Grille Promotion Recap
  • Caesar Steak salad
  • Budgeted item to be 3% of menu sales mix; the salad promotion accounted for 4.85% of menu mix.
ct hospitality expo september 2008
CT Hospitality Expo – September 2008
  • Booth & Sponsorship of the Flat Iron Chef Competition
2008 beef backer award winners
2008 Beef Backer Award Winners
  • Charlie Brown’s Steakhouse
  • Maloney & Porcelli
fy 2009 foodservice plan
FY 2009 Foodservice Plan

Strategy & Objectives

  • Extend the reach of national strategies & objectives
  • Leverage beef’s appeal among consumers while driving beef demand through innovation
  • Increase value and quality of beef offered on the menu
  • Build relationships with foodservice professionals
  • Conduct partnerships with regional chains
  • Disseminate veal materials when possible, as region leads the nation in veal consumption
future partners
Future Partners
  • Bugaboo Creek Steakhouse
    • Currently serving Flat Iron as result of successful menu item at Charlie Brown’s
    • Working on adding Ranch Steak or Chuck Roll cuts
  • The Greene Turtle
    • Hoping to add Ranch or Denver Steak to menu
questions
Questions ?

Thank you for your support of the Northeast Beef Promotion Initiative!