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Global TV

Global TV. Divergent Paths. US: commercial, private broadcasting UK: public (BBC, 1927). US Dominance. As in film, US TV finds global audience post-WWII McLuhan’s “global village” (1960s). “Media event” Seen by estimated 530 million people (1969).

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Global TV

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  1. Global TV

  2. Divergent Paths • US: commercial, private broadcasting • UK: public (BBC, 1927)

  3. US Dominance • As in film, US TV finds global audience post-WWII • McLuhan’s “global village” (1960s)

  4. “Media event” • Seen by estimated 530 million people (1969)

  5. Compare to M*A*S*H* finale (1983) w/ 125 million viewers

  6. The Dallas Study • Aired from 1978-1991 • Elihu Katz and Tamar Liebes, The Export of Meaning (1990) • Coding and decoding

  7. American Influence amid Global Diversity • National TV cultures • Telenovelas (similar to soap operas) • British sitcoms and dramas

  8. A New Public Sphere? • Proliferation of private/satellite networks • Vs. traditional state control • Aaj and Geo in Pakistan • Al Jazeera in Qatar

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