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Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 2012, 18 hours – 2 CFU) PEng. PhD. Francesco Rogo PATENT EXPLOITATION - EXERCISE TEMPLATE http://www.docente.unicas.it/francesco_rogo firstname.lastname@example.org Usethise-addresstocontact me during the exerciseperiod.
Owning Company History Company in the Group
The Patent – Legal Status Bibliography • Title: • Publication number: • Inventor: • Applicant: • Priority Date: • Legal Status: • Designated States: The objective Filing Date xx.yy.zzzz Granting Date xx.yy.zzzz Expiring Date xx.yy.zzzz Y years Remaningtime: X years Priority Date xx.yy.zzzz
The Patent – Key Data Description Advantages Cited Patents Citing Patents
Patents Portfolio – Related Patents Detection
Competitors Technologies SAMSUNG HITACHI
Competitors Technologies BAE Systems EADS
Where the Portfolio could be applied? Internal Application External Application
European Programmes …… …… …….
Internal Applications Applic.1 Applic.2 Applic.3
External Application – Automotive Technology Strategic • Financially affordable • Strengthen position in detection system • Technology available • Seeking improvement over existing technology Competition Market value • High • Next generation of cars • Not a competitor • No potential loss
External Application – Aeronautics Technology Strategic • Financially affordable • Substitute technology available Competition Market value • Low • Direct competitor • Potentially losing competitive edge
External Application – Manufacturing Technology Strategic • Financially affordable • Technology not use in this sector Competition Market value • High • Improvement in efficiency • Not a competitor • No potential loss
External Application – Medical Technology Strategic • Financially affordable • Strengthen market positioning • No existing technology available Competition Market value • Low to Medium • Searching for improvement in wheelchair system • Not a competitor • No potential loss
Proposed Exploitation Strategy Licensing Internal use • Could be cash flow to generate revenues • Raise company value and recognition • Licensing to: • ………. • Licensing back • Use limitation (Markets) • No sub-licensing • Support the value proposition of FNM products portfolio to the market • Be aligned with market trends across sectors • Complementary assets available to support our patent portfolio • Competitive advantage
patent #1 • Publication number: • Inventor: • Applicant: • Priority Date: • Legal Status: • Designated States: Description: • Main features:
EADS - CASSIDIAN Patent 1 Patent 2 Patent 4 Patent 3
THALES Patent 2 Patent 1 Name: Radar with High Angular Accuracy, Notably for the Obstacle Sensing and Avoidance Function • Number :US2011248881 • Granted On :2011-10-13 • Countries : France , EP Patent 4 Patent 3
BOEING - HITACHI Patent 1 Patent 1
DASSAULT – NORTHROP GRUMMAN Patent 1 Patent 1