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Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 20 PowerPoint Presentation
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Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 20 - PowerPoint PPT Presentation

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Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 20
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  1. Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 2012, 18 hours – 2 CFU) PEng. PhD. Francesco Rogo PATENT EXPLOITATION - EXERCISE TEMPLATE http://www.docente.unicas.it/francesco_rogo teaching.rogo@hotmail.it Usethise-addresstocontact me during the exerciseperiod.

  2. Owning Company History Company in the Group

  3. The Patent – Legal Status Bibliography • Title: • Publication number: • Inventor: • Applicant: • Priority Date: • Legal Status: • Designated States: The objective Filing Date xx.yy.zzzz Granting Date xx.yy.zzzz Expiring Date xx.yy.zzzz Y years Remaningtime: X years Priority Date xx.yy.zzzz

  4. The Patent – Key Data Description Advantages Cited Patents Citing Patents

  5. Patents Portfolio – Related Patents Detection

  6. Competitors Technologies SAMSUNG HITACHI

  7. Competitors Technologies BAE Systems EADS

  8. Where the Portfolio could be applied? Internal Application External Application

  9. European Programmes …… …… …….

  10. Internal Applications Applic.1 Applic.2 Applic.3

  11. External Application – Automotive Technology Strategic • Financially affordable • Strengthen position in detection system • Technology available • Seeking improvement over existing technology Competition Market value • High • Next generation of cars • Not a competitor • No potential loss

  12. External Application – Aeronautics Technology Strategic • Financially affordable • Substitute technology available Competition Market value • Low • Direct competitor • Potentially losing competitive edge

  13. External Application – Manufacturing Technology Strategic • Financially affordable • Technology not use in this sector Competition Market value • High • Improvement in efficiency • Not a competitor • No potential loss

  14. External Application – Medical Technology Strategic • Financially affordable • Strengthen market positioning • No existing technology available Competition Market value • Low to Medium • Searching for improvement in wheelchair system • Not a competitor • No potential loss

  15. Proposed Exploitation Strategy Licensing Internal use • Could be cash flow to generate revenues • Raise company value and recognition • Licensing to: • ………. • Licensing back • Use limitation (Markets) • No sub-licensing • Support the value proposition of FNM products portfolio to the market • Be aligned with market trends across sectors • Complementary assets available to support our patent portfolio • Competitive advantage

  16. BACK UP

  17. Patents Portfolio

  18. patent #1 • Publication number: • Inventor: • Applicant: • Priority Date: • Legal Status: • Designated States: Description: • Main features:

  19. Cited Patents

  20. Competitors Patents

  21. EADS - CASSIDIAN Patent 1 Patent 2 Patent 4 Patent 3

  22. THALES Patent 2 Patent 1 Name: Radar with High Angular Accuracy, Notably for the Obstacle Sensing and Avoidance Function   • Number :US2011248881 • Granted On :2011-10-13 • Countries : France , EP Patent 4 Patent 3

  23. BOEING - HITACHI Patent 1 Patent 1

  24. DASSAULT – NORTHROP GRUMMAN Patent 1 Patent 1