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Market Research report

Market Research report. Business Mail Source: IMRB. Business mail. Shareholder communication—B2C Customer communication – B2B and B2C Others Market size – Rs 1545 crores. Products and services.

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Market Research report

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  1. Market Research report • Business Mail Source: IMRB

  2. Business mail • Shareholder communication—B2C • Customer communication – B2B and B2C • Others • Market size – Rs 1545 crores

  3. Products and services • The mail send by business organisations to customers . The products available with DOP are • Speed Post • Bill mail • Registered mail • Ordinary mail

  4. Highlights • IMRB conducted a survey with 120 establishments of which 30 were non customers • CAGR of business mail is at 8.3 % between 2005 to 12 • GDP contribution--- • Agriculture --14% • Industry ------27% • Service sector –59% --highest growth rate

  5. Customers Vs size ( in millions) • Demat accounts - 10-30 • Commercial banks - 430-530 • Life Insurance - 220- 340 • Mutual funds - 15 -30 • General Insurance - 55-65 • Credit cards - 125 -150 • Telecommunication - 600-800 • Electricity/ water connection - 1020 -1350

  6. Declining Trends • Annual reports sent through MAIL • Change in procedures of banks • Consolidated statements

  7. Share of major players • India Post - 45-50 % • Blue Dart - 40-45 % • Others - 10 % • others include DTDC, professional couriers, Aramex, AFL, Franch express, Flyking

  8. Profile of major players (B2B)

  9. Products offered by competitors • Express services • Cargo solutions • Value added services • Special services • Logistics solutions • Intra city • E- shopping • Mass mail / warehousing

  10. Reasons for using India Post

  11. Reasons for not using India Post

  12. Exercise • Discuss and arrive at key factors which might have helped gain more business to competitors although they are not as BIG as India Post? • What is the average rate per piece of mail and compare with India Post and realise whether courier services are cheaper? • List the strategies for changing the opinion for not using India Post.

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