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mkt 438 education on your terms tutorialrank com 1

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Entire Course
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)
  • MKT 438 Week 1 DQ 1
mkt 438 education on your terms tutorialrank com 2

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Final Exam Guide (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Complete the Final Examination.
  • 1. The objective of public relations is to sell:
mkt 438 education on your terms tutorialrank com 3

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 1 DQ 1 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Should a company be concerned with public opinion? Why or why not?
mkt 438 education on your terms tutorialrank com 4

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 1 DQ 2 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Which PR communication tool do you feel is the most effective? Why?
mkt 438 education on your terms tutorialrank com 5

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 1 DQ 2 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Which PR communication tool do you feel is the most effective? Why?
mkt 438 education on your terms tutorialrank com 6

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Resources: University Library, Internet
  • Write a 700- to 1,050-word paper in which you define PR. Include in
mkt 438 education on your terms tutorialrank com 7

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 1 The Role of Public Relations
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 Week 1 The Role of Public Relations
  • Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.
mkt 438 education on your terms tutorialrank com 8

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 2 DQ 1 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • What are some positive and negative aspects of publicity?
mkt 438 education on your terms tutorialrank com 9

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 DQ 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each

mkt 438 education on your terms tutorialrank com 10

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 2 DQ 3 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

How would PR research impact a PR team? Give an example

mkt 438 education on your terms tutorialrank com 11

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 WEEK 2 Public Relations Case Study
  • MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet
mkt 438 education on your terms tutorialrank com 12

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 WEEK 2 Public Relations Case Study
  • MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet
mkt 438 education on your terms tutorialrank com 13

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Part I: Public Relations Campaign MKT 438 WEEK 2
  • Resources: The Practice of Public Relations textbook, University Library, Internet.
mkt 438 education on your terms tutorialrank com 14

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 DQ 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools

mkt 438 education on your terms tutorialrank com 15

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 3 DQ 2 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?
mkt 438 education on your terms tutorialrank com 16

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 3 DQ 3 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • How critical is the internal communications process in PR? Explain.
mkt 438 education on your terms tutorialrank com 17

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility Sustainability (Microsoft)
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability
mkt 438 education on your terms tutorialrank com 18

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability (Starbucks)
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability
mkt 438 education on your terms tutorialrank com 19

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers)
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper
mkt 438 education on your terms tutorialrank com 20

MKT 438 Education on your terms/tutorialrank.com

MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

For more course tutorials visit

www.tutorialrank.com

MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

Note: This Learning Team assignment has two components. You

mkt 438 education on your terms tutorialrank com 21

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines)
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 WEEK 3 Part II: Public Relations Campaign Resources:The Practice of Public Relations, textbook, University Library, Internet
mkt 438 education on your terms tutorialrank com 22

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation
mkt 438 education on your terms tutorialrank com 23

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 4 DQ 1 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?
mkt 438 education on your terms tutorialrank com 24

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 4 DQ 2 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • What potential effects can a crisis have on an organization? Explain your answer.
mkt 438 education on your terms tutorialrank com 25

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 4 DQ 3 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?
mkt 438 education on your terms tutorialrank com 26

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • Resource: The Practice of Public Relations
  • Select one of the following case studies located in The Practice of
mkt 438 education on your terms tutorialrank com 27

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)
mkt 438 education on your terms tutorialrank com 28

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign Paper
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper
mkt 438 education on your terms tutorialrank com 29

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation
  • For more course tutorials visit
  • www.tutorialrank.com
  • MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation
mkt 438 education on your terms tutorialrank com 30

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 5 DQ 1 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • How has technology impacted the dissemination of information to global publics?
mkt 438 education on your terms tutorialrank com 31

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 5 DQ 2 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • How can the power of PR influence and change your point of view? Is this ethical?
mkt 438 education on your terms tutorialrank com 32

MKT 438 Education on your terms/tutorialrank.com

  • MKT 438 Week 5 DQ 3 (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • How has globalization, technology, and diversity affected PR in the past five years?