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mkt 438 education on your terms snaptutorial com

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Entire Course
  • For more classes visits
  • www.snaptutorial.com
  • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
  • MKT 438 Week 1 DQ 1
  • MKT 438 Week 1 DQ 2
mkt 438 education on your terms snaptutorial com 1

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Final Exam Guide
  • For more classes visits
  • www.snaptutorial.com
  • Complete the Final Examination.
  • 1.         The objective of public relations is to sell:
mkt 438 education on your terms snaptutorial com 2

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 1 DQ 1
  • For more classes visits
  • www.snaptutorial.com
  • Should a company be concerned with public opinion? Why or why not?
mkt 438 education on your terms snaptutorial com 3

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 1 DQ 2

For more classes visits

www.snaptutorial.com

Which PR communication tool do you feel is the most effective? Why

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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 1 DQ 3
  • For more classes visits
  • www.snaptutorial.com
  • What role does PR play in your organization? Explain your answer.
mkt 438 education on your terms snaptutorial com 5

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
  • For more classes visits
  • www.snaptutorial.com
  • Resources: University Library, Internet
  • Write a 700- to 1,050-word paper in which you define PR. Include in
mkt 438 education on your terms snaptutorial com 6

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 1 The Role of Public Relations
  • For more classes visits
  • www.snaptutorial.com
  • MKT 438 Week 1 The Role of Public Relations
  • Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.
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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 2 DQ 1
  • For more classes visits
  • www.snaptutorial.com
  • What are some positive and negative aspects of publicity?
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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 2 DQ 2
  • For more classes visits
  • www.snaptutorial.com
  • At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of each?  
mkt 438 education on your terms snaptutorial com 9

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 2 DQ 3
  • For more classes visits
  • www.snaptutorial.com
  • How would PR research impact a PR team?  Give an example.
mkt 438 education on your terms snaptutorial com 10

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)

For more classes visits

www.snaptutorial.com

This Tutorial contains 2 Papers

MKT 438 WEEK 2 Public Relations Case Study

MKT 438 WEEK 2 Public Relations Case Study 

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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 2 Internal Public Relations
  • For more classes visits
  • www.snaptutorial.com
  • MKT 438 Week 2 Internal Public Relations
  • Resource: The Practice of Public Relations, Ch. 11
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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines)

For more classes visits

www.snaptutorial.com

Part I: Public Relations Campaign MKT 438 WEEK 2

Resources: The Practice of Public Relations textbook, University Library, Internet

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 DQ 1

For more classes visits

www.snaptutorial.com

What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools

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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 3 DQ 2
  • For more classes visits
  • www.snaptutorial.com
  • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?
mkt 438 education on your terms snaptutorial com 15

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 3 DQ 3
  • For more classes visits
  • www.snaptutorial.com
  • How critical is the internal communications process in PR? Explain.
mkt 438 education on your terms snaptutorial com 16

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility Sustainability (Microsoft)

For more classes visits

www.snaptutorial.com

MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social

mkt 438 education on your terms snaptutorial com 17

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability (Starbucks)
  • For more classes visits
  • www.snaptutorial.com
  • MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper
  • Resource: The Practice of Public Relations, Ch. 9 and Ch. 15
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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers)
  • For more classes visits
  • www.snaptutorial.com
  • This Tutorial contains 2 Papers
  • MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper
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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

For more classes visits

www.snaptutorial.com

MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

Note: This Learning Team assignment has two components

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines)

For more classes visits

www.snaptutorial.com

MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet

Write a 700- to 1,050-word paper in which you recommend

mkt 438 education on your terms snaptutorial com 21

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation

For more classes visits

www.snaptutorial.com

MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation

Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13,

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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 4 DQ 1
  • For more classes visits
  • www.snaptutorial.com
  • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?
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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 4 DQ 2
  • For more classes visits
  • www.snaptutorial.com
  • What potential effects can a crisis have on an organization? Explain your answer.
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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 4 DQ 3
  • For more classes visits
  • www.snaptutorial.com
  • Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?
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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis
  • For more classes visits
  • www.snaptutorial.com
  • Resource: The Practice of Public Relations
  • Select one of the following case studies located in The Practice of
  • Public Relations or a case study assigned or approved by faculty:
mkt 438 education on your terms snaptutorial com 26

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)
  • For more classes visits
  • www.snaptutorial.com
  • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)
mkt 438 education on your terms snaptutorial com 27

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign Paper

For more classes visits

www.snaptutorial.com

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper

Resource: The Practice of Public Relations, Ch. 9 and Ch. 15

mkt 438 education on your terms snaptutorial com 28

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation

For more classes visits

www.snaptutorial.com

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation

Develop an 8- to 10-slide presentation (Microsoft® PowerPoint® or Prezi

mkt 438 education on your terms snaptutorial com 29

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 5 DQ 1
  • For more classes visits
  • www.snaptutorial.com
  • How has technology impacted the dissemination of information to global publics?
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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 DQ 2

For more classes visits

www.snaptutorial.com

How can the power of PR influence and change your point of view? Is this ethical

mkt 438 education on your terms snaptutorial com 31

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 DQ 3

For more classes visits

www.snaptutorial.com

How has globalization, technology, and diversity affected PR in the past five years

mkt 438 education on your terms snaptutorial com 32

MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary
  • For more classes visits
  • www.snaptutorial.com
  • Resources: the simulation Managing a Crisis Using PR located on
  • the student website.
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MKT 438 Education on your terms/snaptutorial.com

  • MKT 438 Week 5 Role and Impact of Social Media in PR
  • For more classes visits
  • www.snaptutorial.com
  • MKT 438 Week 5 Role and Impact of Social Media in PR
  • Resource: The Practice of Public Relations, Ch. 10
mkt 438 education on your terms snaptutorial com 34

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines)

For more classes visits

www.snaptutorial.com

Resources: The Practice of Public Relations, textbook, University Library, Internet

Part I:  Write a 700- to 1,050-word paper that will include the following