1 / 4

Retail Marketing Agency in Pune

Retail Marketing is the sale of goods and services from businesses to customers. It is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. There are many different approaches and strategies retailers can use to market their goods and services.<br><br>To know how Retail Marketing is done, visit - https://fulcrumresources.net/contact-us/

prasadfulcrum123
Download Presentation

Retail Marketing Agency in Pune

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Retail Maketing - Marketing Agency https://fulcrumresources.net/advertising-agency/retail-maketing/  Home/ Advertising Introduction/ Retail Maketing Retail Maketing    January 16, 2019  dilipfulcrum Retail Management is a very important part of the distribution process. It is the last link in the chain and is the direct interface of the process with the customer. What is retailing? Philip Kotler de�nes retailing as all activities involved in selling good or services to the �nal customer for personal use. In today’s scenario our retailer does not exist in the brick and mortar form alone. S/he can do it by using the telephone, by direct mails, by using television in the form of  teleshopping networks, by e-mails, by using the Internet or absolutely impersonally by using  ending machines. We will broadly cover both the store form of retailing and the non-store form of retailing. Store retailing is the traditional form of retailing wherein a customer physically goes to the store to buy goods or services. Some of the types of store retailing are: a. Specialty Stores This would typically specialise in selling one product. It has a highly targeted market segment that this type of retailing is trying to attract. . However, some specialty stores also include allied products targeted at the same marketing segment. b. Department Stores A department store is a store where multiple items are stocked and sold. These stores service all kinds of needs of the customers such as clothing, shoes, cosmetics, gift items, luggage, and other household goods. c. Supermarkets These are similar to department stores but with a focus on food and household maintenance products. This is more of a selfservice operation wherein a customer just goes and picks what he wants. 1 of 4 9/18/2020, 12:38 PM

  2. Retail Maketing - Marketing Agency https://fulcrumresources.net/advertising-agency/retail-maketing/ d. Convenience Stores The differentiating factors for these types of stores are that they are open for relatively long hours and mostly on all the days of the week thus making it accessible to the customer. Typically this kind of retailing stores would be located in residential areas. e. Discount stores A discount store sells products at a lower price by reducing its own margins. This type of stores target high volumes to ensure pro�tability. The various non-stores kind of retailing are: a. Direct Selling This is a scenario in which a sales person goes from door to door or from of�ce to of�ce and meets the customer directly to close a sale. A very good example is that of vacuum cleaners, wherein a representative goes to the homes of a customer at their convenience and demonstrates the utility of his products so that the customer can make a purchase decision based on the performance of the vacuum cleaner. b. Direct Marketing This is a scenario in which instead of directly visiting the customer, product information is supplied through other sources. These include sending mails, providing information over the telephone(also called as Telemarketing) and other media. c. Television Shopping Today, television has become more popular means of selling products. Various channels have teleshopping programs through which marketeers demonstrate the usability of the products. The customer can then order the product through email, Internet or the telephone. d. Cataloguing In this a booklet enlisting all the products on offer is sent to the customer. Based on the information provided, the customer can then make his buying decision and order it via the telephone, email the Internet. e. Net marketing 2 of 4 9/18/2020, 12:38 PM

  3. Retail Maketing - Marketing Agency https://fulcrumresources.net/advertising-agency/retail-maketing/ This is the latest trend in marketing. Here the products are detailed on the website of the retailer and the customer can order it right way with the help of a few mouse clicks. The other electronic tool that is used is the email facility. E-Mailers are sent to prospective customers by providing the details of the products. This medium is also used to provide information about new products to existing customers. In India, retailing has caught up in a big way. Today one �nds the presence of huge retail stores like Crossroads, Shoppers Stop etc who are doing well. It has a bright future and looks all set to grow. Currently it is an urban phenomena, present in the metropolises like Mumbai, Delhi and Bangalore etc. However this trend is moving into the smaller towns and these present the market of the future. Communication Model Political Advertising   Who We Are GET IN TOUCH We are a local marketing and sales agency that help small/medium WITH US, WE sized businesses and Start up. Established for over 10 years, our WOULD LOVE TO clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping DISCUSS YOUR local businesses by providing a variety of �eld marketing, btl marketing , door to door marketing, brand promotion, social media MARKETING marketing, telemarketing, web and printed based marketing materials. NEEDS. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to �nd your next prospect or creating loyal fans for your brand, we 3 of 4 9/18/2020, 12:38 PM

  4. Retail Maketing - Marketing Agency https://fulcrumresources.net/advertising-agency/retail-maketing/ aim to in�uence your target audience to ensure their next step is in First name the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work Last name that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and Mobile phone number* creative designers,  marketing specialists,�eldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide Email* variety of businesses in multiple industries nationwide. Fulcrum Resources Message Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in protected by reCAPTCHA Privacy - Terms Submit © 2020 Marketing Agency - Theme by Puro Create your ow n free form w ith HubSpot 4 of 4 9/18/2020, 12:38 PM

More Related