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PJ April 1 - The Secret of successful PPC campaigns

Know the top secrets of creating a successful PPC Campaigns from top google ads expert in India.

pranavjha
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PJ April 1 - The Secret of successful PPC campaigns

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  1. Search Intent: The Secret of successful PPC campaigns. A PPC campaign works on more than a hundred factors, configurations, and combinations to deliver results. Each of these factors has to be aligned in such way to connect with the primary product and user to drive traffic/leads. In this post, we will study all the search intent of the query. And how to connect PPC campaigns for search intent effectively. Let us start with a simple definition of the search intent. What is search intent? Every user that comes on Google to search is looking for something. A query can be anything from a piece of product information, personal information, review, recipe, historical fact, etc. There are more than one billion queries on Google every day. Here search intent becomes the most crucial factor in connecting your campaign to your target users. You will see better results once the campaign gets aligned with the search intent. Getting the user is the first step and offering them a complete 360o experience that has to be delivered for a successful PPC campaign. You must have a landing page that covers the topic queries. This should give a comprehensive user experience to answer the solution. Thus giving the user end-to-end solutions for understanding. Understanding the Search Intent, Why is it important? There are basic types of Search Intent to understand user queries. Informational Navigational Transactional

  2. Several factors define the search intent queries for the user along with the above. Paid Ads Organic Ranking SERP features Keywords Search Engines such as Google's main crux lies in answering user queries and giving the most relevant results based on these queries. Checking SERP on each page will further help you in understanding the search intent. Informational In the Informational intent type of searches, the user is generally looking for information with their queries. Keywords are too generic and can ask for anything too specific such as Barrack Obama's age. Here you can check that the search engine seamlessly answers your query as 60 years. One can also view a knowledge panel offering more information on the right side. You will also get similar search topics and their answers. We can see three similar people query answers with the age of Joe Biden, Donald Trump, and Michelle Obama.

  3. Navigational Navigational queries are semi-generic with the user looking for a specific website and in-depth content. These include a particular brand name or website. Check out the SERP for the ‘times of India’ newspaper brand in India. Also, check the SERP when we search Pepsi. These navigational search queries will give a more descriptive answer within a particular brand or website.

  4. In the times of India query SERP, we can visualize you can internal links for Delhi news, World News, City News, and Sports News. While for SERP with Pepsi query, we see an enhanced section About Us, Our Brands, and Global sites. These navigational search queries allow direct links to internal pages. Transactional Transactional intent is the next step for users after information and navigation intent. And transactional keywords tend to be as buying specific products or services. Let us check with a simple generic commercial query with mobile. Here you will see the main difference for transactional keywords. These keywords are highly competitive and have CPC to get inside the top SERP. We can see top search queries on the left and shop/product ads on the right column. Users see the ads left and right, then the organic search starts. Conclusion Google handles more than 8.5 billion queries every day with direct search queries, lens, image search, voice assistance, and so on.

  5. Here targeting the right keywords becomes a crucial point in PPC campaigns. You must have a primary objective to match the campaign goals. Understanding the search intent and types will help you choose the right commercial keywords for your campaign. Pranav Jha is one of the best Google Ads Expert in India with more than 10+ years in the industry. He has worked with more than 250+ small and medium companies to create their PPC campaigns and compete with the top businesses.

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