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Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products or services. It encompasses a wide range of strategies, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and paid advertising. Digital marketing allows businesses to reach a broader audience, engage with customers in real-time, and track the effectiveness of their campaigns through analytics. Social media platforms like Facebook, Instagram, and LinkedIn enable targeted ads and personalized content to specific demographics,
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