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Trends & Innovation in Lighting for Automotive Interiors

Trends & Innovation in Lighting for Automotive Interiors

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Trends & Innovation in Lighting for Automotive Interiors

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  1. Trends & Innovation in Lighting for Automotive Interiors HELLA Interior Lighting WARDS Auto Interiors May 2013

  2. HELLA General OverviewHELLA Group WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  3. Trends in AmbientMoodLightingHistory Ambient door lightingTheater lighting2001 Mass-market ambient applicationProximity Sensing2006 First advertised ambient featureCockpit wrap-around2005 Glass roof & reflection2012 Warm white ambient & cool white task lighting2009 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  4. Trends in Ambient Mood LightingLatest Applications – Indirect Lighting Homogeneity – Improved Refinement : B-Segment Vehicles 2-Color Strategy Becoming Prevalent WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  5. Trends in Ambient Mood LightingLatest Applications: Direct Lighting, Major OEM - Mass Global Production Homogeneity – Improved Refinement: B-Segment Vehicles 2-Color Strategy Becoming Prevalent WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  6. Trends in Ambient Mood LightingLatest Applications - Backlighting Secret “Till-lit” Pattern Complements Unique Interior Theme Low Cost Vehicle Leveraging ‘Light Box’ Technology WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  7. HELLA ResearchConnections Between Feelings And Color Most Pleasing/Most Calming Increasing preference to ‘mint green’ with age Polar – ‘love/hate’ Exciting/Boldest Pleasing/Slightly Calming Pleasing/Bold Blue preferred by men Amber preferred by women WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  8. Trends in Ambient LightingFirst HELLA RGB Application In Europe • Premium luxury segment • Touch screen HMI interface • 10 RGB calibrated colors • Injection-molded light guides • Floor Console RGB surround (front & rear) • RGB Door map pockets (front & rear) WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  9. Trends in Ambient LightingSecond HELLA RGB Application In Europe ALCM Compact car segment RGB foot well lamp & RGB door pin spots LED Modules are color & intensity calibrated Instrument panel decorative film backlighting LIN Control Module to manage customer inputs and vehicle lighting outputs WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  10. Cost Efficient Solutions For Every SegmentLED Module - Technology Evolution Programmable “storybook” effects are possible 1 color 1 Basic color branding Function Number of Colors Advantage Color tuningControl 2 color 2 Color branding + ‘white’ RGB Infinite Mood lighting RGB/LIN Infinite Color harmony&‘white’ possiblefrom RGB RGB/LIN +fixed addressinfinite Individual node control for color & intensity RGB/LIN +auto-addressinfinite Common part for all node locations Color accuracy limited by component selection and production tolerances Exact colors with microchip calibration- temperature compensation etc Architecture integration … lower cost Separate controller …. higher flexibility WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  11. Cost Efficient Solutions for Every SegmentNew Innovation Potential Pre-packaged OEM functions- Reinforce Branding- Set scenery/experience Ambient Lighting Module Unique Color & Intensity Effects Controller (ALCM) SelfAddressing LINinput WOW ! RGB Or customizable by end user- Personalization- Selectable scenery WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  12. Innovation Potential for Ambient LightingStorybook: The Future is Here! Cell Phone Applications Downloadable Color Schemes Vehicle Warm-Up Remote Start 14 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  13. Innovation Potential for Ambient LightingFocus On Safety And Comfort Driver Assistance Safety Comfort Body Control Modules Car Access & Start Systems Heating Modules Memory Seat Modules Rain/Light Sensor 15 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  14. Innovation Potential for Ambient Lighting We Started It - Ambient Lighting, Since 2001 Innovative Interior Lighting– How Would You Tell Your Story? 16 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013