chapter fourteen n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Chapter Fourteen PowerPoint Presentation
Download Presentation
Chapter Fourteen

Loading in 2 Seconds...

play fullscreen
1 / 17

Chapter Fourteen - PowerPoint PPT Presentation


  • 119 Views
  • Uploaded on

Chapter Fourteen. Wholesaling, Retailing, and Physical Distribution. 16 | 1. Learning Objectives. Identify the various channels of distribution that are used for consumer and industrial products Explain the concept of market coverage

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Chapter Fourteen' - posy


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
chapter fourteen

Chapter Fourteen

Wholesaling, Retailing, and Physical Distribution

16 | 1

learning objectives
Learning Objectives
  • Identify the various channels of distribution that are used for consumer and industrial products
  • Explain the concept of market coverage
  • Understand how supply-chain management facilitates partnering among channel members
  • Describe what a vertical marketing system is and identify the types of vertical marketing systems
  • Discuss the need for wholesalers and describe the services they provide to retailers and manufacturers

14 | 2

learning objectives cont d
Learning Objectives (cont’d)
  • Identify and describe the major types of wholesalers
  • Distinguish among the major types of retailers
  • Identify the categories of shopping centers and the factors that determine how shopping centers are classified
  • Explain the five most important physical distribution activities

14 | 3

channels of distribution
Channels of Distribution
  • Define
    • Channel of Distribution (Marketing Channel)
    • Middleman (Marketing Intermediary)
    • Merchant Middleman
    • Functional Middleman
    • Retailer
    • Wholesaler Middleman

14 | 4

channels for consumer products
Channels for Consumer Products
  • Be prepared to discuss the Distribution Channels for Consumer Products
    • Producer to Consumer (Direct Channel)
    • Producer to Retailer to Consumer
    • Producer to Wholesaler to Retailer to Consumer
    • Producer to Agent to Wholesaler to Retailer to Consumer
  • When might a manufacturer use multiple channels?
  • What are appropriate products for each marketing channel?

14 | 5

channels for business products
Channels for Business Products
  • Be prepared to discuss the Distribution Channels for Business Products
    • Producer to Business User
    • Producer to Agent Middleman to Business User

14 | 6

level of market coverage
Level of Market Coverage
  • Know the three levels ofIntensity of Market Coverage
    • Intensive Distribution
    • Selective Distribution
    • Exclusive Distribution
  • Be able to give an example of a product that would be best suited to each level of intensity

14 | 7

partnering through supply chain management
Partnering Through Supply- Chain Management
  • Define Supply-Chain Management
    • What is Category Management?
    • How has Technologyenhanced the implementation of supply-chain management?

14 | 8

vertical marketing systems
Vertical Marketing Systems
  • What is Vertical Channel Integration?
  • Be prepared to discuss Vertical Marketing System (VMS) in its various forms
    • Administered
    • Contractual
    • Corporate

14 | 9

marketing intermediaries wholesalers
Marketing Intermediaries: Wholesalers
  • Discuss Justifications for Marketing Intermediaries
  • How does an intermediary improve efficiency?
  • What services do Wholesalersprovide to retailers?
  • What services do Wholesalersprovide to manufacturers?

14 | 10

types of wholesalers
Types of Wholesalers
  • Define the different types of wholesalers
    • Merchant Wholesalers
      • Full-Service Wholesalers
        • General Merchandise Wholesaler
        • Limited-Line Wholesaler
        • Specialty-Line Wholesaler
      • Limited-Service Wholesalers
    • Commission Merchant
    • Agent
    • Brokers
    • Manufacturer’s Sales Branch
    • Manufacturer’s Sales Office

14 | 11

marketing intermediaries retailers
Marketing Intermediaries: Retailers
  • Define Retailers
  • Why are retailers important?
  • Know the different Classes of In-Store Retailers

14 | 12

kinds of nonstore retailing
Kinds of Nonstore Retailing
  • Define
    • NonstoreRetailing
    • Direct Selling
    • Direct Marketing
    • Catalog Marketing
    • Direct-Response Marketing
    • Telemarketing
    • Television Home Shopping
    • Online Retailing
    • Automatic Vending

14 | 13

planned shopping centers
Planned Shopping Centers
  • What is a Planned Shopping Center?
  • Be familiar with the different types of planned shopping centers
    • Lifestyle Shopping Center
    • Neighborhood Shopping Center
    • Community Shopping Center
    • Regional Shopping Center

14 | 14

physical distribution
Physical Distribution
  • Define Physical Distribution
  • Define and be able to discuss
    • Inventory Management
    • Holding Costs
    • Stock-Out Costs
    • Order Processing
    • Warehousing
      • What are the activities that occur in warehouses?
      • What are the types of warehouses?
    • Materials Handling

14 | 15

transportation
Transportation
  • Define
    • Transportation
    • Carrier
    • Common Carriers
    • Contract Carriers
    • Private Carriers
    • Freight Forwarders

14 | 16

modes of transportation
Modes of Transportation
  • Know the different modes of transportation
    • Railroads
    • Trucks
    • Airplanes
    • Waterways
    • Pipelines
  • What are the advantages and disadvantages of each?
  • Think of an example of a product that would be best suited to each type of transportation

14 | 17