Super Bowl XLVII: Fun Facts
Naming Rights According to the Sports Business Journal, the naming rights fee Mercedes Benz paid for the Superdome is worth between $50 million and $60 million for the brand
Naming Rights Also according to the Sports Business Journal, the fact that the venue is playing host to the BCS national championship game in January, this year’s Super Bowl and the men’s Final Four in April had a major influence on the decision to invest in the building’s naming rights
Ticket Distribution The 49ers and Ravens each received 17.5 percent of the tickets for the game at the Mercedes-Benz Superdome, while the host team -- the New Orleans Saints -- got 5 percent. The remaining NFL teams each received 1.2 percent, and the NFL keeps the rest.
Ticket Sales Face value price per Super Bowl ticket Upper bowl: $850Lower bowl: $950Club seats: $1,250
Ticket Sales Resale prices on the secondary market: Average price: $3,278 (11.7 percent less than last year at this time)Cheapest available: $2,050Most expensive listing price: $315,916Tickets for sale: More than 4,200 Sources: NFL, StubHub, TiqIQ.
Ticket Sales SeatGeek and TiqIQ -- sites that track online ticket sales -- reported that Super Bowl tickets were selling for an average of $3,000 to $3,300 on the secondary ticket market, a drop of about $200 in two days and less than the last two Super Bowls
Travel & Tourism A two-star hotel recently sold on a travel website for $600 per night…with a FOUR NIGHT minimum stay!
Travel & Tourism If you make plans to eat dinner at the Grill Room, a New Orleans restaurant, between Jan. 31 and Feb. 2, and then change your mind without canceling your reservation, you’ll be charged $100 for each person in your party.
Travel & Tourism In the run up to last year’s Super Bowl, restaurants in the host city of Indianapolis saw a 50 percent increase in the number of diners in the five days leading up to the Super Bowl, as compared to the same period the previous year, according to Open Table, the online reservation service.
Entertainment The 30-minute Super Bowl halftime is twice as long as that for other games due to the logistics of a musical extravaganza, which this year will be headlined by Beyonce
Economic Impact Economic impact studies estimate that the Super Bowl will bring $434 million to the New Orleans’ economy. Hosting three mega sporting events — the 2012 NCAA men’s Final Four and this year’s Super Bowl and women’s Final Four — will boost the city’s economy by more than $1 billion, according to an estimate from the International Business Times.
Viewership Super Bowl XLVII could set a television viewership record if it is able to top the average of 111.3 million viewers last year's Super Bowl in Indianapolis between the NY Giants and New England Patriots drew
Attendance While the game might set a television record, it can't set an attendance record. The Super Bowl record for attendance is 103,985 (in 1977 at the Rose Bowl) while the Mercedes-Benz Superdome has a capacity of just over 72,000.
Trivia: Only two state capital cities have played host to a Super Bowl. Who are they?
Trivia: Last year’s Super Bowl was hosted by Indianapolis. Atlanta is the only other state capital to host a Super Bowl (in 1994 and again in 2000)
Super Security Things you can’t bring into the Mercedes Benz Superdome for the Super Bowl: Beachballs, pepper spray, footballs, noisemakers and strollers (full list here: http://www.nfl.com/superbowl/47/guide/policies)
Super Hungry Fans A reported 8 million pounds of guacamole will be consumed on Super Bowl Sunday 14,500 tons of chips are eaten along with that guacamole
Super Hungry Fans Super Bowl fans spend more than $50 million on food during the 4 days prior to the super bowl. Super Bowl Sunday is also the biggest grilling day of the winter season.
Super Hungry Fans On Super Bowl Sunday, Americans will eat 30 million pounds of snacks: • 11.2 million pounds of potato chips• 8.2 million pounds of tortilla chips• 4.3 million pounds of pretzels• 3.8 million pounds of popcorn• 2.5 million pounds of nuts
Super Hungry Fans Potato chip intake alone will account for 27 billion calories and 4 million pounds of fat—the weight of 13,000 NFL offensive linemen
Super Hungry Fans According to the National Restaurant Association, 15% of Americans order takeout food from a restaurant for a Super Bowl gathering (58% order pizza, 50% order chicken wings and 20% order subs or sandwiches)
Super Hungry Fans The Super Bowl is the biggest food-related event in America, second only to Thanksgiving
Super History Lesson The Super Bowl is measured in Roman numerals because a football season runs over two calendar years
Fun Fact Over 700,000 footballs are produced annually for official NFL use and 72 of them are used for the Super Bowl
Fun Fact According to msn.com, Super Bowl rings cost an estimated $6,000 to make on average (and are worth far more on the open market as collectors' items). The average NFL salary in 1958 was $10,000.
Fun Fact A survey conducted by CouponCabin.com reveals the worst Super Bowl party guests, with the "know-it-all" (the one who knows all there is to know about football, food and the commercials) topping the list Click here to see the entire list: http://www.sacbee.com/2013/01/24/5137532/the-know-it-all-named-worst-super.html
Fun Fact According to msn.com, more pizza delivery drivers get into auto accidents on Super Bowl Sunday than any other day of the year. The good news? Traditionally, drivers report the tips are also much bigger during the Big Game.
Gaming According to sfgate.com, just over $40,000,000 was wagered in Las Vegas on the Super Bowl in 1991. The amount surged to over $87,000,000 in 2011. Those figures don’t even include independently-run and wildly popular office pools (also contributing to declines in worker productivity).
More Trivia Only four NFL teams have NEVER played in the Big Game. Who are they?
More Trivia The Detroit Lions, Cleveland Browns. Jacksonville Jaguars and Houston Texans have never appeared in the Super Bowl.
TV Production: The CBS Super Bowl TV production will have 5 times the number of cameras rolling than a regular season game would normally have
Super Expensive Ads A 30-second spot in the very first Super Bowl cost “just” $42,000 This year, CBS sold 30-second spots in this year's Super Bowl on Feb. 3 for an average $3.8 million — up 7% over last year's rate.
Super Expensive Ads Why so much for a Super Bowl spot? Of the top 10 most watched American television programs of all time, nine of them are Super Bowls
Sports Business 35% of people who attend the game write it off as a corporate expense
Super Spending Overall, fans spend about $2.9 billion each year on National Football League merchandise, according to Ira Mayer of the Licensing Letter, a trade publication
Unproductive at Work While there is no exact science to measuring the blow to productivity, outplacement consulting firm Challenger, Gray & Christmas estimates employers lost $1 billion in wasted work during the week leading up to last year's Super Bowl weekend
Questions for Class Discussion • SHOW OF HANDS: • How many plan to watch the game? • How many will watch with friends? • How many will buy food or snacks?
Questions for Class Discussion Why does the NFL bring in “big name” performers (like Madonna) for the Super Bowl halftime show? Can you name five other performers who have played the halftime show in the past?
Questions for Class Discussion What are naming rights? Why do companies invest in naming rights? How do you think hosting the Super Bowl in a stadium bearing the name “Mercedes Benz” might benefit the company and their brand?
Questions for Class Discussion Hosting a mega-event like the Super Bowl is a massive undertaking for a host city like New Orleans. Come up with a list of factors the city must consider when planning an event like this to insure a successful event (security, staffing, lodging, safety etc).
Questions for Class Discussion Based on the figures you just saw, the Super Bowl is obviously big business. What types of companies stand to gain the most during the Super Bowl from a sales perspective?
Questions for Class Discussion Why is viewership an important figure to consider? Who are those numbers important to? Does that explain CBS’s attention to detail from a production perspective?
Questions for Class Discussion Why do you think CBS is charging so much for a 30 second advertisement during the game? And why would a company spend that much (in some cases purchasing more than one ad slot)?
Questions for Class Discussion Do you think Super Bowl advertisers invest only in the cost of the advertisement during the game or do they spend more money on tying other promotions to the Big Game as well?
Questions for Class Discussion The concept of “ambush marketing” was not addressed in the previous slides. What is ambush marketing and why is it relevant when it comes to discussing the business of the Super Bowl?
Questions for Class Discussion What else can we learn from the statistics presented in these slides? Who might this information be valuable to?
Questions for Class Discussion Who do you think will win this year’s Super Bowl???