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The Memorial Tournament & Golfweek

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  1. The Memorial Tournament & Golfweek Golfweek’s multi-platform solution for reaching golf’s most important audience

  2. Objectives • Based on our October 2 phone call, I learned about the following objectives for the Memorial Tournament: • Online marketing to promote badge sales and tune-ins in April and May 2010 • Print marketing to promote tune-ins in May 2010 • Possible print marketing to promote badge sales in April 2010

  3. Golfweek’s Readers and the Memorial Tournament…a Perfect Match! • Golfweek is the #1 weekly among serious golfers according to a 2009 independent Golf Datatech study

  4. Online Marketing • Homepage banners consisting of the following sizes: • 728x90 • 300x250 • 160x600

  5. Approach Shots e-Newsletter • Approach Shots is sent 4x per week to 35,000 opt-in subscribers • The Memorial Tournament will have an exclusive 160x600 banner within the newsletter

  6. Dedicated e-Blasts • Sent to 25,000 opt-ins • The Memorial Tournament can create a 100% custom message

  7. Golfweek Print Golfweek is on TOUR every week providing “inside the ropes” access to our readers and the perfect environment for our advertisers to promote tune-ins

  8. Golfweek Cover Wrap You pick the geography and Golfweek subscribers in those areas will receive their issue with a custom cover wrap consisting of 3 full pages: Front cover, inside front cover and inside back cover.

  9. Proposal A Online Campaign • 400,000 homepage impressions geo-targeted to Ohio in April and May • 10 Approach Shots e-newsletter sponsorships to 30,000 opt-ins in April and May, 300,000 impressions total • 4 dedicated e-blasts sent to 20,000 opt-ins in April and May, 80,000 impressions total • 4 separate 24-hour homepage online brand wraps in April and May, 300,000 impressions total • 1,080,000 impressions total Print Campaign • Consumer cover wrap to run to subscribers in Ohio to promote badge sales • Full page tune-in ad to run prior to the Memorial Tournament • Total Cost - $34,189 net

  10. Proposal B Online Campaign • 300,000 homepage impressions geo-targeted to Ohio in April and May • 4 Approach Shots e-newsletter sponsorships to 30,000 opt-ins in April and May, 120,000 impressions total • 2 dedicated e-blasts sent to 20,000 opt-ins in April and May, 80,000 impressions total • 2 separate 24-hour homepage online brand wraps in April and May, 150,000 impressions total • 650,000 impressions total Print Campaign • Full page tune-in ad to run prior to the Memorial Tournament • Total Cost - $19,189 net

  11. The following slides provide additional background information on Golfweek.com

  12. GOLFWEEK.COM SITE TRAFFIC UNDUPLICATED AUDIENCE 60% of Golfweek.com users DO NOT subscribe to the print publication. Golfweek.com site traffic (average) Unique Visits 255,000 monthly Total Views 460,000 monthly Page Views 1,800,000 monthly Golfweek.com usage Ave. length of visit 6 min. & 55 sec. Source: Google Analytics August 31, 2009

  13. KEY DEMOGRAPHICS Source: 2006 User Survey

  14. The following slides provide additional background information on Golfweek Magazine

  15. Delivering a total of more than 1.3 million readers every week,Golfweek boasts more readers per copy than any other golf publication. Source: Mediamark Research Inc., Fall 2007 National Study

  16. DRIVEN BY INFLUENCE Golfweek continues to be a driving force in the world of golf thanks to the unrivaled power of its readers. Populating the apex of the Pyramid of Influence, Golfweek’s smart, sophisticated alpha golfers are key influencers who comprise the core of the industry. • Source: Golf Datatech: Assessing the Pyramid, Spring 2007

  17. AFFLUENT AND WELL EDUCATED • 95% Male, 5% Female • 28% of subscribers share each issue with a female resident of the household • Average age: 52 • Average HHI: $185,700 • Average net worth: $1,683,300 • 93% currently hold investments | Ave. sum of investments owned: $665,600 • 33% have total household assets of $1 million+ • 89% hold degrees or have attended college • 27% hold a master’s degree or higher Sources: August 2005 Golfweek Subscriber Studies, Demographic & Non-Endemic Study - Mediamark Research Inc. (MRI); Endemic Study - Golf Datatech

  18. AN EXCLUSIVE MARKET OF LOYAL SUBSCRIBERS • Golfweek subscribers whoDO NOT subscribe to the following: • 92%Golf for Women • 91%Travel + Leisure Golf • 83%Sports Illustrated Golf Plus • 82%Links • 72%Golf World • 51%Golf Magazine • 42%Golf Digest • SERIOUS GOLFERS • Average 87 golf rounds per year • 70% are members of a golf club • 19% have a membership at two or more golf clubs • 41% have served on a golf club board or committee • Purchase an average of $2,017 in golf equipment, apparel and accessories each year • 65% own or plan to buy custom- fitted clubs • INFLUENTIAL BUSINESS DECISION MAKERS • 73% are in top management • 24% hold C-level positions (Chairman, CEO,CFO, etc.) • 43% own their own business or are a partner • 41% influence or make decisions about where corporate meetings/retreats are held Sources: August 2005 Golfweek Subscriber Studies, Demographic & Non-Endemic Study - Mediamark Research Inc. (MRI); Endemic Study - Golf Datatech

  19. PRINT CIRCULATION Golfweek’s circulation has the most coveted mix of skilled playersand professional in the industry. Total: 162,515 Source: June 2008 BPA Worldwide; Rate Base 160,000

  20. Thank You! Thank you for the opportunity to submit a proposal for the Memorial Tournament. Please keep in mind, these ideas are not set in stone and can be adjusted to meet your objectives. Contact me should you have any questions. Jereme Day Golfweek Magazine Advertising Director 7954 High Drive Leawood, KS  66206 913.499.7310 phone 913.602.8396 fax jday@golfweek.com