1 / 12

“Nook”

BA3365.008 Group F Michael Gay Andrew Burton Marisela Uribe Wesley Kelley Tamara Traylor. Barnes & Noble. “Nook”. Executive Summary . Great Product for all users 3 different types: Nook Simple Touch Nook Color Nook Tablet Usability, Portability and Flexibility

poppy
Download Presentation

“Nook”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BA3365.008 Group F Michael Gay Andrew Burton MariselaUribe Wesley Kelley Tamara Traylor Barnes & Noble “Nook”

  2. Executive Summary • Great Product for all users • 3 different types: • Nook Simple Touch • Nook Color • Nook Tablet • Usability, Portability and Flexibility • Holds about 30% of eReader market and 4% of tablet market • Growing Education Market • Product Differentiation

  3. SWOT Analysis • Strengths • Android Applications • Well established Brand w/ Many B&N Locations • Weaknesses • Advertising • Distribution • Opportunities • Education • Publishing • Threats • Competition – Amazon Kindle & Apple iPad

  4. Market Segments • Middle to Upper Class • Moderate to High Income • Suburbs and Urban Cities • Child Education K-8th • High School, College and Upper Level Learning • Adults Aged 47-66 “Baby Boomers”

  5. Target Markets • Education and Students • Kids and Teens • Baby Boomers

  6. Positioning • Having quick access to multiple of books (over 2.5 million) in one place • Having the right product that fits each individual • Free Nook support in your bookstore Barnes & Nobles • Longest battery life goes up too 2 months (simple touch)

  7. Brand Positioning Statement • Barnes & Noble’s Nook products are ideal for students of all ages while also being a perfect eReader tablet for avid readers, application users and web browsing.

  8. Product Strategy • The Nook Family • Nook Simple Touch • Nook Color • Nook Tablet

  9. Price • Competitively Priced • Nook Simple Touch • $99 • Nook Color • $169 • Nook Tablet • $199

  10. Promotions • Advertising • Commercials • Magazine Ads • Billboards • Sales Promotions • Coupons • Sponsored Events • Free In-Store Support

  11. Place & Distribution • Make Product Available to Everyone • Sell through in-store and online retailers other than just B&N • Booth/Kiosk Format • Sell gift cards and nook gadgets at retail kiosks

  12. Works Cited • Images • http://news.cnet.com/ • http://www.gottabemobile.com/2011/11/17/nook-tablet-review/ • http://www.wired.com/gadgetlab/category/media-players/page/3/ • http://educationviews.org/2012/02/19/knack-for-nook-e-devices-help-learning-in-hoover-schools-slideshow-and-video/ • http://tech.fortune.cnn.com/tag/nook-color/ • http://mashable.com/2012/02/20/barnes-noble-8gb-nook-tablet/

More Related