STRATEGY AND ENVIRONMENT FIT. Matching Strategy to External Environment International Markets (Chapter 7) Stage of Industry Life Cycle Turbulent, High-Velocity Markets Fragmented Industries Matching Strategy to Internal Environment / Company Situation Industry Leaders Runner-Up Firms
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Matching Strategy to External Environment
Matching Strategy to Internal Environment / Company Situation
Most important drivers shaping a firm’s strategic options fall into two categories
Weak or crisis-ridden firms