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SEO & Fundamentals of SEO

This ppt will help you to understand the basics of SEO.

poojakashid
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SEO & Fundamentals of SEO

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  1. SEO & Fundamentals of SEO By- Pooja kashid

  2. Content • What is SEO • How does SEO work • Fundamentals of SEO

  3. What is SEO • "Search engine optimization" is the abbreviation for "SEO." In simple terms, it refers to the process of improving your website in order to increase its visibility when people use Google, Bing, and other search engines to look for products or services related to your business. • The higher your pages' exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company. • SEO helps to improve organic results.

  4. How does SEO work

  5. Fundamentals of SEO Fundamentals of SEO There are a few Search Engine Optimization Best Practices and Key Tips that can be implemented to improve search engine performance. • Optimize Content • Focus on User Experience • Optimize Title Tags and Descriptions • Internal Links • Tag Images

  6. Optimize Content Content Optimization is all about writing about relevant subjects that consumers are searching for, and writing in such a way that clearly tells both the human reader and the search-engine bots exactly what the page is about. Focus on User Experience The user experience (UX) is of the utmost importance, because even if you somehow got a page to rank well without worrying about the user, nobody will stay on that page or purchase your goods and services if the site sucks for humans. Speed, CTA, sentence structure, style of writing, difficulty of the content, section headers, appropriate images, internal & external linking, author bios, sitelinks are all examples of elements that affect the user’s experience.

  7. Optimize Title Tags and Descriptions Optimizing title tags is an efficient and effective way to improve SERP rankings. Every title selection should be based on keyword research and should accurately represent the content of the page. Internal Links Internal linking helps improve navigation of a website for both human and robot visitors. While menus and site navigation allow people to search the website on their own, contextual links in the page copy actively encourage visitors to spend more time on the site learning about things they’re interested in.

  8. Tag Images Optimizing images is an SEO fundamental that is frequently overlooked. There are several steps to using images in a page’s content that can help the whole site rank and load better THANK YOU…

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